Alternatives to Heap logo

Alternatives to Heap

Mixpanel, Google Analytics, Amplitude, KISSmetrics, and PostHog are the most popular alternatives and competitors to Heap.
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What is Heap and what are its top alternatives?

Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Heap is a tool in the Funnel Analysis Analytics category of a tech stack.

Top Alternatives to Heap

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Amplitude

    Amplitude

    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. ...

  • KISSmetrics

    KISSmetrics

    Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business. ...

  • PostHog

    PostHog

    Open-source product analytics for developers and product teams. PostHog helps you build better products without sharing your data with anyone. Deploy on your own infrastructure and automatically collect events, session recordings and more. ...

  • Statbot

    Statbot

    Statbot imports Intercom data and builds professional reports. Get critical business insights in just one click. No setup needed. ...

  • USERcycle

    USERcycle

    We automatically generate and keep updated only the most informative and helpful visualizations, giving you the information you need to improve your user retention. ...

  • Popcorn Metrics

    Popcorn Metrics

    Mixpanel, KISSmetrics, Intercom.io, Trak.io, Customer.io need custom code for events and users. Our Visual Editor lets you setup events and users without writing custom code. ...

Heap alternatives & related posts

Mixpanel logo

Mixpanel

5.5K
2.3K
433
Powerful, self-serve product analytics to help you convert, engage, and retain more users
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PROS OF MIXPANEL
  • 143
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
CONS OF MIXPANEL
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive

related Mixpanel posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 115.6K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 83.3K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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Google Analytics logo

Google Analytics

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35.8K
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Enterprise-class web analytics.
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PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
CONS OF GOOGLE ANALYTICS
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 4
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

related Google Analytics posts

Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 115.6K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Amplitude logo

Amplitude

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User analytics to fuel explosive user growth
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PROS OF AMPLITUDE
  • 8
    Great for product managers
  • 7
    Easy setup
  • 6
    Efficient analysis
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Behavioral cohorts
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
CONS OF AMPLITUDE
  • 4
    Super expensive once you're past the free plan

related Amplitude posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 115.6K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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KISSmetrics logo

KISSmetrics

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Get actionable metrics for your business.
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PROS OF KISSMETRICS
  • 25
    Extremely easy
  • 18
    See customer actions in real time
  • 12
    Cohort Segmentation
  • 9
    Quickly build Key Performance Indicators for your site
  • 6
    API and multiple libraries in different languages
CONS OF KISSMETRICS
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    related KISSmetrics posts

    PostHog logo

    PostHog

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    Open-source product analytics for developers
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    PROS OF POSTHOG
    • 3
      Full access to data when self-hosting
    • 2
      Frontend events captured out of the box
    CONS OF POSTHOG
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      related PostHog posts

      Statbot logo

      Statbot

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      One-click business & growth analytics for Intercom
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      PROS OF STATBOT
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        CONS OF STATBOT
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          USERcycle logo

          USERcycle

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          Visual behavior and retention analytics, based on Keen IO
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          PROS OF USERCYCLE
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            CONS OF USERCYCLE
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              related USERcycle posts

              Popcorn Metrics logo

              Popcorn Metrics

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              Visual setup for in-page user event tracking without coding
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              PROS OF POPCORN METRICS
                Be the first to leave a pro
                CONS OF POPCORN METRICS
                  Be the first to leave a con

                  related Popcorn Metrics posts