Optimizely vs Segment
Overview
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CLI (Node.js)
Manual
Detailed Comparison
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch. | Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. |
A single API to integrate third-party tools; Data replay that backfills new tools with historical data; SQL support to automatically transform and load behavioral data into Amazon Redshift; More than 120 tools on the platform; One-click to install plugins for WordPress, Magento and WooCommerce; Mobile, web and server-side libraries | Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations |
Statistics | |
Stacks 3.3K | Stacks 3.9K |
Followers 941 | Followers 879 |
Votes 275 | Votes 100 |
Pros & Cons | |
Pros
Cons
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Integrations | |
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