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Google Analytics vs Parse.ly: What are the differences?
Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Parse.ly: Audience attention is precious, we help you make it valuable. It is a technology company that provides web analytics and content optimization software for online publishers.
Google Analytics can be classified as a tool in the "General Analytics" category, while Parse.ly is grouped under "Realtime Analytics".
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, Parse.ly provides the following key features:
- Find Social Influencers with Surfaced Tweets
- Add Some Context to Your Metrics
- Filter by Publish Date to See The Impact of Your Most Recent Content
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Learn MorePros of Google Analytics
Pros of Parse.ly
Pros of Google Analytics
- Free1.5K
- Easy setup926
- Data visualization890
- Real-time stats698
- Comprehensive feature set405
- Goals tracking181
- Powerful funnel conversion reporting154
- Customizable reports138
- Custom events try83
- Elastic api53
- Updated regulary14
- Interactive Documentation8
- Google play3
- Industry Standard2
- Walkman music video playlist2
- Advanced ecommerce2
- Medium / Channel data split1
- Easy to integrate1
- Financial Management Challenges -2015h1
- Lifesaver1
- Irina1
Pros of Parse.ly
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Cons of Google Analytics
Cons of Parse.ly
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
Cons of Parse.ly
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What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Parse.ly?
It is a technology company that provides web analytics and content optimization software for online publishers.
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Jobs that mention Google Analytics and Parse.ly as a desired skillset
What companies use Google Analytics?
What companies use Parse.ly?
What companies use Google Analytics?
What companies use Parse.ly?
See which teams inside your own company are using Google Analytics or Parse.ly.
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What tools integrate with Google Analytics?
What tools integrate with Parse.ly?
What tools integrate with Google Analytics?
What tools integrate with Parse.ly?
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What are some alternatives to Google Analytics and Parse.ly?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.