Google Analytics vs Parse.ly: What are the differences?
Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Parse.ly: Audience attention is precious, we help you make it valuable. It is a technology company that provides web analytics and content optimization software for online publishers.
Google Analytics can be classified as a tool in the "General Analytics" category, while Parse.ly is grouped under "Realtime Analytics".
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, Parse.ly provides the following key features:
- Find Social Influencers with Surfaced Tweets
- Add Some Context to Your Metrics
- Filter by Publish Date to See The Impact of Your Most Recent Content
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