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FullStory vs Heap: What are the differences?

Comparison between FullStory and Heap

FullStory and Heap are both analytics tools that provide insights into user behavior on websites. However, there are several key differences between the two:

  1. Data Collection Method: FullStory uses session replay to record and analyze user interactions, allowing you to see exactly what users did on your website. Heap, on the other hand, uses automatic event tracking to capture every user interaction without the need for manual tagging. This means that Heap offers more comprehensive data collection without requiring additional setup.

  2. Data Accessibility: FullStory captures and stores all user interactions in order to provide session replay functionality. This comprehensive data collection can result in significant storage requirements and may require a more robust infrastructure. Heap, on the other hand, allows you to define what data is captured and stored, which can help reduce storage costs and simplify data management.

  3. Data Visualization: FullStory offers powerful session replay features that allow you to see exactly how users interacted with your website, including mouse movements, clicks, and form submissions. Heap, on the other hand, focuses more on data analysis and visualization, providing tools for creating custom funnels, cohorts, and other visualizations based on your captured data.

  4. User Interface: FullStory provides a visually appealing and intuitive user interface that makes it easy to navigate and analyze recorded sessions. Heap, on the other hand, offers a more minimalist user interface that emphasizes data analysis and visualization. Depending on your preference and specific use case, one interface may be more suitable than the other.

  5. Integration Capabilities: FullStory offers integrations with a wide range of third-party tools and platforms, allowing you to connect your user behavior data with other business systems. Heap also offers integrations but may not have the same extensive options as FullStory. If integration capabilities are important to your analytics workflow, FullStory may be a better choice.

  6. Pricing Model: FullStory offers a tiered pricing model based on the number of sessions recorded, making it suitable for businesses of different sizes. Heap, on the other hand, offers a pricing model based on the number of monthly tracked users, which can be advantageous if you have a high number of sporadic users or want to keep costs predictable.

In summary, FullStory and Heap differ in their data collection methods, data accessibility, data visualization capabilities, user interface, integration options, and pricing models. Comparing these differences can help you choose the tool that best fits your specific analytics needs.

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Pros of FullStory
Pros of Heap
  • 8
    See full user sessions
  • 5
    "Skip inactivity" during playback
  • 5
    Playback console errors as they happen
  • 5
    Speed up playback
  • 3
    Easy integration through Segment
  • 3
    Segment users based on actions
  • 3
    User event stream
  • 1
    CRAZY expensive after free plan
  • 36
    Automatically capture every user action
  • 23
    No code required
  • 21
    Free Plan
  • 14
    Real-time insights
  • 11
    Track custom events
  • 10
    Define user segments
  • 7
    Define active users
  • 2
    Redshift integration
  • 2
    Fun to use

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Cons of FullStory
Cons of Heap
  • 2
    Expensive
  • 1
    If you're using it via Segment, it's all or nothing
  • 1
    We'll never get through all the sessions recorded
  • 1
    Doesn't integrate with our exception monitoring
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    What is FullStory?

    FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.

    What is Heap?

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use FullStory?
    What companies use Heap?
    See which teams inside your own company are using FullStory or Heap.
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    What tools integrate with FullStory?
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