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Campaign Monitor

140
157
+ 1
28
Marketo

1.7K
335
+ 1
15
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Campaign Monitor vs Marketo: What are the differences?

What is Campaign Monitor? Send beautiful email newsletters. Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Campaign Monitor can be classified as a tool in the "Email Marketing" category, while Marketo is grouped under "Marketing Automation".

Some of the features offered by Campaign Monitor are:

  • Inline CSS
  • No Ugly Badges
  • Free Hosting for images

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

"Beautiful product" is the primary reason why developers consider Campaign Monitor over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Campaign Monitor is used by Airbnb, Facebook, and Twitter. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Campaign Monitor, which is listed in 50 company stacks and 9 developer stacks.

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Pros of Campaign Monitor
Pros of Marketo
  • 12
    Beautiful product
  • 4
    Good support
  • 4
    White labelled
  • 3
    Great team
  • 3
    Great analytics
  • 2
    HTML email client testing
  • 9
    Salesforce.com integration
  • 6
    Complex automation

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What is Campaign Monitor?

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Campaign Monitor?
What companies use Marketo?
See which teams inside your own company are using Campaign Monitor or Marketo.
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What tools integrate with Campaign Monitor?
What tools integrate with Marketo?

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
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What are some alternatives to Campaign Monitor and Marketo?
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Twilio SendGrid
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
AWeber
It is an email marketing service provider with over 100,000 small business clients world wide. It helps people keep in touch with the subscribers who have requested to be on their mailing list.
Constant Contact
As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions.
See all alternatives