Braze vs Marketo

Overview

Marketo

Stacks1.7K

Followers369

Votes16

Braze

Stacks123

Followers105

Votes0

Braze vs Marketo: What are the differences?

1. Integration Capabilities: Braze offers advanced integration capabilities, allowing businesses to easily connect with various third-party tools and platforms. It provides a seamless integration with popular platforms like Shopify, Salesforce, and SendGrid. On the other hand, Marketo also offers integration capabilities but with a more limited range of platforms.
2. User Segmentation: Braze offers a robust user segmentation feature that allows businesses to target specific user groups with personalized messages and campaigns. It provides various criteria options for segmenting users based on their behavior, demographics, and other contextual attributes. Marketo also offers user segmentation capabilities but with fewer options and flexibility compared to Braze.
3. In-App Messaging: Braze provides a powerful in-app messaging feature that allows businesses to deliver targeted messages and prompts directly within their mobile apps. This can help in engaging users and driving actions within the app. In contrast, Marketo does not offer a dedicated in-app messaging feature, making it less suitable for businesses that heavily rely on mobile apps.
4. Personalization Capabilities: Braze offers advanced personalization capabilities, allowing businesses to deliver highly personalized messages and experiences to their users. It provides dynamic content, A/B testing, and predictive analytics features to optimize messaging and increase user engagement. Marketo also offers personalization capabilities but with less advanced features compared to Braze.
5. Mobile Engagement: Braze is designed with a strong focus on mobile engagement, providing features like push notifications, in-app messaging, and rich push messages. It offers deep linking capabilities, allowing businesses to drive users to specific app screens and actions. Marketo also offers mobile engagement features but with limited capabilities compared to Braze.
6. Pricing: Braze offers flexible pricing options based on the number of monthly active users and the specific features required by businesses. It provides transparent pricing details on their website. In contrast, Marketo follows a different pricing model based on the number of contacts in the database, and the pricing details are not easily available on their website.

In Summary, Braze offers advanced integration capabilities, robust user segmentation, in-app messaging, powerful personalization capabilities, strong focus on mobile engagement, and transparent pricing options, making it a comprehensive customer engagement platform for businesses. Marketo, on the other hand, has limited integration capabilities, fewer segmentation options, lack of in-app messaging feature, less advanced personalization, limited mobile engagement capabilities, and a less transparent pricing model.

Share your Stack

Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.

View Docs

CLI (Node.js)

Manual

Detailed Comparison

Marketo	Braze
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.	Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting	-
Statistics
Stacks 1.7K	Stacks 123
Followers 369	Followers 105
Votes 16	Votes 0
Pros & Cons
Pros 10 Salesforce.com integration 6 Complex automation	No community feedback yet
Integrations
Twilio Optimizely Trello Slack Segment Salesforce Sales Cloud Shopify Google Tag Manager Unbounce Wistia	No integrations available

What are some alternatives to Marketo, Braze?

Intercom

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Twilio

Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Nexmo

Nexmo connects your apps directly to carriers around the world. Integrate SMS and Voice messages using one simple API. Use Nexmo Verity to register users, verify transactions, and implement two factor authentication.

Customer.io

Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.

Plivo

Plivo provides basic building block APIs in the form of Plivo XML and HTTP API, to create telephony apps, so developers can completely do away with learning the nitty-gritty of the telephony plumbing.

Agora

Agora.io provides building blocks for you to add real-time voice and video communications through a simple and powerful SDK. You can integrate the Agora SDK to enable real-time communications in your own application quickly.

OpenTok

It adds the clarity and emotion of face-to-face communication to your brand whether you're developing for the web, iOS, or Android. We make the integration of high-quality live video a breeze so that you can focus on building a great product.

Pimcore

It is a software vendor for free and open-source customer experience management, digital asset management, product information management, multi-channel publishing and e-commerce software.

ClickSend SMS

Send and receive SMS globally with the SMS gateway. Trust your business messaging with reliable, direct routes, and lightning fast message delivery.

Related Comparisons

Braze vs Marketo: What are the differences?

1. Integration Capabilities: Braze offers advanced integration capabilities, allowing businesses to easily connect with various third-party tools and platforms. It provides a seamless integration with popular platforms like Shopify, Salesforce, and SendGrid. On the other hand, Marketo also offers integration capabilities but with a more limited range of platforms.
2. User Segmentation: Braze offers a robust user segmentation feature that allows businesses to target specific user groups with personalized messages and campaigns. It provides various criteria options for segmenting users based on their behavior, demographics, and other contextual attributes. Marketo also offers user segmentation capabilities but with fewer options and flexibility compared to Braze.
3. In-App Messaging: Braze provides a powerful in-app messaging feature that allows businesses to deliver targeted messages and prompts directly within their mobile apps. This can help in engaging users and driving actions within the app. In contrast, Marketo does not offer a dedicated in-app messaging feature, making it less suitable for businesses that heavily rely on mobile apps.
4. Personalization Capabilities: Braze offers advanced personalization capabilities, allowing businesses to deliver highly personalized messages and experiences to their users. It provides dynamic content, A/B testing, and predictive analytics features to optimize messaging and increase user engagement. Marketo also offers personalization capabilities but with less advanced features compared to Braze.
5. Mobile Engagement: Braze is designed with a strong focus on mobile engagement, providing features like push notifications, in-app messaging, and rich push messages. It offers deep linking capabilities, allowing businesses to drive users to specific app screens and actions. Marketo also offers mobile engagement features but with limited capabilities compared to Braze.
6. Pricing: Braze offers flexible pricing options based on the number of monthly active users and the specific features required by businesses. It provides transparent pricing details on their website. In contrast, Marketo follows a different pricing model based on the number of contacts in the database, and the pricing details are not easily available on their website.

Braze vs Marketo

Overview