Segment vs Zapier

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Segment vs Zapier: What are the differences?

<Segment vs Zapier Comparison>

1. **Integration types**: Segment focuses on data integration by collecting and organizing customer data for various tools, while Zapier is primarily focused on task automation by connecting different apps and automating workflows.
2. **User Interface**: Segment provides a clean and user-friendly interface for managing and analyzing data, whereas Zapier offers an intuitive interface for creating automation workflows without the need for complex coding.
3. **Customization options**: Segment allows for more granular control over data collection and routing, providing advanced customization options for data segmentation and targeting, while Zapier offers a wide variety of pre-built integrations with limited customization capabilities.
4. **Scalability**: Segment is more suitable for businesses with complex data needs and high volumes of data, making it scalable for growing businesses, whereas Zapier is better suited for small to medium-sized businesses with simpler automation requirements.
5. **Cost structure**: Segment offers a pricing model based on usage and the number of sources, which can be more cost-effective for businesses with moderate data volumes, whereas Zapier follows a pricing model based on the number of tasks and integrations, which can be more cost-effective for businesses with limited automation needs.
6. **Support and Documentation**: Segment provides comprehensive documentation and support for implementing and troubleshooting data integrations, while Zapier offers a robust knowledge base and community forums for assistance with creating automated workflows.

In Summary, Segment and Zapier differ in their primary focus on data integration vs. task automation, user interface design, customization options, scalability, cost structure, and support/documentation offerings.
Advice on Segment and Zapier
Needs advice

Hey! We are Raisegiving, a payments platform geared towards helping nonprofits raise money and manage donors. We are looking to give our Users (Admins of nonprofits) the ability to integrate their Raisegiving account with other tools such as Mailchimp and QuickBooks.

Examples of desired use cases:

  • Users should be able to sync Raisegiving audience with their Mailchimp audience, trigger the creation of a new Mailchimp audience based on data from their Raisegiving account.
  • Donations made on our platform should sync with users Quickbooks account.

Does anyone have any helpful insights into the pros and cons of vs Zapier?

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Replies (1)
Bob Bass
President & Full Stack Enginee at Narro, LLC · | 3 upvotes · 36.8K views
ZapierZapier is expensive and only makes sense in a few rare occasions where you need 2-way constant data binding in a 'loop' where Zapier is more like an automation swiss army knife. is aimed exclusively at enterprise while Zapier supports businesses of any size. is very expensive and Zapier is much more reasonable especially early on before you have massive amounts of zaps.

You may also want to look at Integromat but Zapier would be my choice in this case. I almost don't see as being something worth considering for your particular use case unless there's a massive scale behind your product that I'm unaware of (absurd amounts of tasks in the hundreds of thousands).

Zapier also has a great community and an "experts" program in the event that you want to outsource your automation.

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Pros of Segment
Pros of Zapier
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
  • 25
    Multiple integrations
  • 19
    Cleanest API
  • 10
  • 9
  • 8
    Mixpanel Integration
  • 7
    Segment SQL
  • 6
  • 4
    Google Analytics Integration
  • 2
    Salesforce Integration
  • 2
    SQL Access
  • 2
    Clean Integration with Application
  • 1
    Own all your tracking data
  • 1
    Quick setup
  • 1
    Clearbit integration
  • 1
    Beautiful UI
  • 1
    Integrates with Apptimize
  • 1
  • 1
    Woopra Integration
  • 45
    Sync cloud services
  • 34
    Easy setup
  • 15
    Scheduled tasks
  • 8
    Great customer support
  • 6
    Integrates with Trello
  • 6
    Gives me updates anytime, anywhere

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Cons of Segment
Cons of Zapier
  • 2
    Not clear which events/options are integration-specific
  • 1
    Limitations with integration-specific configurations
  • 1
    Client-side events are separated from server-side
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    What is Segment?

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

    What is Zapier?

    Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of wasting valuable time coming up with complicated systems - you can use Zapier to automate the web services you and your team are already using on a daily basis.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Segment?
    What companies use Zapier?
    See which teams inside your own company are using Segment or Zapier.
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    What tools integrate with Segment?
    What tools integrate with Zapier?

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    Blog Posts

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