Optimizely vs Taplytics: What are the differences?
What is Optimizely? Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
What is Taplytics? A/B testing on iOS without App Store updates. Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update.
Optimizely can be classified as a tool in the "A/B Testing Analytics" category, while Taplytics is grouped under "Mobile A/B Testing".
Some of the features offered by Optimizely are:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
On the other hand, Taplytics provides the following key features:
- A/B testing
- Real-Time analytics
- Instant changes to deployed apps
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