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Optimize vs Optimizely: What are the differences?
Developers describe Optimize as "A/B testing and personalization platform". Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Optimize and Optimizely can be primarily classified as "A/B Testing Analytics" tools.
According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Optimize, which is listed in 13 company stacks and 4 developer stacks.
Pros of Optimize
Pros of Optimizely
- Easy to setup, edit variants, & see results50
- Light weight20
- Best a/b testing solution16
- Integration with google analytics14