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Mailchimp vs OneSignal: What are the differences?

Introduction

Mailchimp and OneSignal are both popular platforms used for managing and sending notifications and messages to users. While they share some similarities, there are key differences that set them apart. In this article, we will explore and compare these differences.

  1. Pricing and Plans: One significant difference between Mailchimp and OneSignal is their pricing and plans. Mailchimp offers a freemium model, allowing users to start with a free plan and then upgrade to paid plans as their needs grow. OneSignal, on the other hand, provides a free plan with limited features and various paid plans that cater to different user requirements. The pricing structures and available features in their respective plans differ, making it essential to evaluate which platform aligns better with your budget and requirements.

  2. Features and Functionality: Mailchimp and OneSignal offer different features and functionality. Mailchimp is primarily known for its email marketing capabilities, allowing users to design and send email campaigns, manage subscribers, and track performance. OneSignal, on the other hand, specializes in push notifications, enabling users to send real-time notifications to mobile and web applications. While both platforms offer some overlapping features, their primary focus areas differ. Consider which features are more crucial for your business needs when choosing between the two.

  3. Integration Possibilities: When it comes to integrating with other tools and platforms, Mailchimp and OneSignal have varying capabilities. Mailchimp offers a wide range of integrations with popular applications like Shopify, WordPress, and Salesforce, allowing users to streamline their workflows and sync data seamlessly. OneSignal also provides integrations with various platforms, but its focus remains on mobile and web application integrations. Depending on the tools you currently use and require integration with, consider the availability and compatibility of integrations offered by both Mailchimp and OneSignal.

  4. User Experience and Interface: The user experience and interface of a platform can significantly impact its usability and effectiveness. Mailchimp is known for its intuitive and user-friendly interface, making it easy for beginners to navigate and create campaigns. OneSignal, while also offering a relatively straightforward interface, might have a steeper learning curve for some users due to its more technical nature. Evaluating the user experience and interface of both platforms can help determine which one will be more suitable for your team and skillset.

  5. Target Audience and Use Cases: Another key difference between Mailchimp and OneSignal lies in their target audience and use cases. Mailchimp primarily serves businesses looking to engage with their audience through email marketing. It caters to a broad range of industries, including e-commerce, media, and non-profit organizations. OneSignal, on the other hand, targets businesses and developers looking to leverage push notification technology for mobile and web applications. Considering your specific industry and use cases can help determine which platform aligns better with your needs and goals.

  6. Support and Documentation: The level of support and documentation provided by a platform can greatly impact the user experience and the ability to overcome challenges. Mailchimp offers comprehensive support through email, live chat, and a knowledge base filled with articles, tutorials, and guides. OneSignal also provides support through email and has a detailed documentation section for developers. Evaluating the support options and documentation available for each platform can help determine which one offers the resources you require to effectively use their services.

In summary, Mailchimp and OneSignal differ in pricing and plans, features and functionality, integration possibilities, user experience and interface, target audience and use cases, as well as support and documentation. It is essential to assess these differences to make an informed decision on which platform best suits your specific needs and requirements.

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Pros of Mailchimp
Pros of OneSignal
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 59
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    Customization
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages
  • 28
    Free of cost
  • 22
    More parametrable
  • 17
    Simple and Easy To Use. Well Documented :)
  • 13
    Device to device
  • 12
    Simple
  • 9
    Many Platforms
  • 9
    Great support
  • 8
    Free
  • 4
    Flexibility in working with web, android and iOS
  • 4
    Phonegap / Cordova / Ionic starters
  • 1
    Good

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Cons of Mailchimp
Cons of OneSignal
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
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    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

    What is OneSignal?

    OneSignal is a high volume push notification service for websites and mobile applications. OneSignal supports all major native and mobile platforms by providing dedicated SDKs for each platform, a RESTful server API, and a dashboard.

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    Blog Posts

    Nov 20 2019 at 3:38AM

    OneSignal

    PostgreSQLRedisRuby+8
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    What are some alternatives to Mailchimp and OneSignal?
    Twilio SendGrid
    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    Drip
    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
    Campaign Monitor
    Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
    Mandrill
    Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
    See all alternatives