Google Optimize vs Optimizely

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Google Optimize

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Optimizely

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Optimizely vs Google Optimize: What are the differences?

Developers describe Optimizely as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. On the other hand, Google Optimize is detailed as "An online split-testing tool from Google". It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Optimizely and Google Optimize belong to "A/B Testing Analytics" category of the tech stack.

Some of the features offered by Optimizely are:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

On the other hand, Google Optimize provides the following key features:

  • Built on Google Analytics
  • Advanced statistical modeling
  • Sophisticated targeting tools
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Pros of Google Optimize
Pros of Optimizely
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    • 48
      Easy to setup, edit variants, & see results
    • 19
      Light weight
    • 16
      Best a/b testing solution
    • 14
      Integration with google analytics

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    What is Google Optimize?

    It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Optimize?
    What companies use Optimizely?
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    What tools integrate with Google Optimize?
    What tools integrate with Optimizely?

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    What are some alternatives to Google Optimize and Optimizely?
    Visual Website Optimizer
    Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
    Optimize
    Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
    Adobe Target
    A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
    VWO
    Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.
    AB Tasty
    It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.
    See all alternatives