Google Analytics vs Maze

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Google Analytics

112.4K
36.8K
+ 1
5K
Maze

28
40
+ 1
5
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Google Analytics vs Maze: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Maze: Beautiful & actionable analytics for InVision prototypes. Create missions testers will perform on your InVision’s prototype and discover how your product’s design can be improved, with 0 lines of code.

Google Analytics and Maze can be categorized as "General Analytics" tools.

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Maze provides the following key features:

  • InVision Analytics
  • Prototype testing
  • Clicks Heatmap
Decisions about Google Analytics and Maze
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 12.7K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Google Analytics
Pros of Maze
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 3
    Makes validating protos easier
  • 2
    Easy export and setup

Sign up to add or upvote prosMake informed product decisions

Cons of Google Analytics
Cons of Maze
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con

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    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Maze?

    Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Analytics?
    What companies use Maze?
    See which teams inside your own company are using Google Analytics or Maze.
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    What tools integrate with Google Analytics?
    What tools integrate with Maze?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    5902
    GitHubPythonNode.js+47
    50
    69470
    GitHubGitSlack+30
    25
    15587
    JavaScriptGitHubGit+33
    20
    1722
    JavaScriptGitHubPython+42
    52
    19917
    What are some alternatives to Google Analytics and Maze?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives