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  5. Google Analytics vs Localytics

Google Analytics vs Localytics

OverviewDecisionsComparisonAlternatives

Overview

Google Analytics
Google Analytics
Stacks128.5K
Followers50.7K
Votes5.1K
Localytics
Localytics
Stacks34
Followers52
Votes2

Google Analytics vs Localytics: What are the differences?

Key Differences Between Google Analytics and Localytics

1. Data Collection and Integration: Google Analytics collects data from websites and mobile apps, while Localytics focuses mainly on mobile app data. Google Analytics uses a JavaScript tracking code, whereas Localytics requires a software development kit (SDK) for mobile app integration.

2. Focus on User Behavior: Google Analytics provides detailed information about website visitors, including demographics, behavior, and conversion metrics. Localytics, on the other hand, offers more granular insights into mobile app user behavior, such as in-app engagement, session lengths, and user retention rates.

3. Customization and Reporting: Google Analytics allows for extensive customization and reporting options, with the ability to create custom dimensions, reports, and dashboards. Localytics, while still customizable, is more focused on providing pre-built reports tailored to mobile app performance and user engagement.

4. Target Audience: Google Analytics caters to a broader audience, including marketers, analysts, and business owners looking to analyze website traffic and customer behavior. Localytics is specifically designed for mobile app developers and marketers seeking to optimize app performance and user experience.

5. Real-time Data: Google Analytics may have a slight delay in data processing, making it near real-time. Localytics, on the other hand, offers real-time data tracking and reporting, which is crucial for monitoring app performance and responding to user behavior promptly.

6. Pricing and Scalability: Google Analytics is free to use for most users, with the option to upgrade to the premium version for advanced features. Localytics offers a subscription-based pricing model, which may be more scalable for businesses with large amounts of app data and users.

In Summary, Google Analytics is a comprehensive web and mobile analytics tool, while Localytics focuses on in-depth mobile app user behavior analysis and optimization.

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Advice on Google Analytics, Localytics

Dennis
Dennis

Founder, Software Engineer & Product Manager at BlazingMedia

Nov 28, 2020

Decided

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

19.8k views19.8k
Comments

Detailed Comparison

Google Analytics
Google Analytics
Localytics
Localytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Interactive dashboard;App usage reports;Users and sessions;Day-part analysis;Events & attributes;Annotations;Real-time reports;Cross-app comparision;Filters;User segmentation;Custom dimensions;Unlimited event tracking;Key metric benchmarks
Statistics
Stacks
128.5K
Stacks
34
Followers
50.7K
Followers
52
Votes
5.1K
Votes
2
Pros & Cons
Pros
  • 1483
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
Cons
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
Pros
  • 2
    Unlimited Event Tracking
Integrations
Mad Mimi
Mad Mimi
Hipmob
Hipmob
Visual Website Optimizer
Visual Website Optimizer
Squarespace
Squarespace
ClickTale
ClickTale
CloudFlare
CloudFlare
Segment
Segment
Optimizely
Optimizely
FreshDesk
FreshDesk
SnapEngage
SnapEngage
No integrations available

What are some alternatives to Google Analytics, Localytics?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

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