Google Analytics vs Google BigQuery

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Google Analytics

112.4K
36.8K
+ 1
5K
Google BigQuery

1.2K
1.1K
+ 1
146
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Pros of Google Analytics
Pros of Google BigQuery
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 27
    High Performance
  • 24
    Easy to use
  • 21
    Fully managed service
  • 19
    Cheap Pricing
  • 16
    Process hundreds of GB in seconds
  • 11
    Full table scans in seconds, no indexes needed
  • 11
    Big Data
  • 8
    Always on, no per-hour costs
  • 5
    Good combination with fluentd
  • 4
    Machine learning

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Cons of Google Analytics
Cons of Google BigQuery
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
  • 1
    You can't unit test changes in BQ data

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Google BigQuery?

Run super-fast, SQL-like queries against terabytes of data in seconds, using the processing power of Google's infrastructure. Load data with ease. Bulk load your data using Google Cloud Storage or stream it in. Easy access. Access BigQuery by using a browser tool, a command-line tool, or by making calls to the BigQuery REST API with client libraries such as Java, PHP or Python.

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Jobs that mention Google Analytics and Google BigQuery as a desired skillset
What companies use Google Analytics?
What companies use Google BigQuery?
See which teams inside your own company are using Google Analytics or Google BigQuery.
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What tools integrate with Google Analytics?
What tools integrate with Google BigQuery?

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What are some alternatives to Google Analytics and Google BigQuery?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives