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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Engagement Lifecycle Marketing
  5. Customer.io vs HubSpot

Customer.io vs HubSpot

OverviewComparisonAlternatives

Overview

Customer.io
Customer.io
Stacks348
Followers138
Votes33
HubSpot
HubSpot
Stacks11.5K
Followers6.1K
Votes88

Customer.io vs HubSpot: What are the differences?

Key differences between Customer.io and HubSpot

Customer.io and HubSpot are two popular marketing automation platforms that offer a range of features to help businesses streamline their marketing efforts. While there are similarities between the two, there are also key differences that set them apart. Here are the top six differences between Customer.io and HubSpot:

  1. Target Audience: Customer.io is primarily designed for small to mid-sized businesses, while HubSpot caters to businesses of all sizes, including enterprise-level organizations. This difference is reflected in the range and complexity of features offered by each platform.

  2. Ease of Use: Customer.io focuses on providing a simple and intuitive user interface, making it easy for users to set up and manage their marketing campaigns. In contrast, HubSpot offers a more comprehensive and feature-rich platform, which can be more complex and require a steeper learning curve.

  3. Email Marketing: Customer.io specializes in email marketing automation, providing advanced segmentation and personalization capabilities. HubSpot, on the other hand, offers a broader range of marketing features, including email marketing, but also encompasses content management, social media management, and customer relationship management (CRM).

  4. Integration: While both platforms offer integration with third-party applications, HubSpot provides a wider range of integrations, including popular tools like Salesforce, WordPress, and Shopify. This extensive integration capability allows businesses to connect all their marketing tools and systems seamlessly.

  5. Pricing Model: Customer.io offers a flexible pricing model based on the number of active profiles, making it a cost-effective choice for businesses with smaller customer bases. HubSpot, on the other hand, follows a tiered pricing model that offers different feature sets at different price points, making it more suitable for businesses with varying needs and budgets.

  6. Support and Training: HubSpot prides itself on its extensive support resources, including its Academy training program, a knowledge base, and a community forum. Customer.io also provides support resources, but they are relatively less extensive compared to HubSpot's offerings.

In summary, while both Customer.io and HubSpot offer marketing automation capabilities, Customer.io is better suited for smaller businesses with a focus on email marketing, while HubSpot caters to businesses of all sizes, providing a comprehensive suite of marketing tools and integrated systems.

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Detailed Comparison

Customer.io
Customer.io
HubSpot
HubSpot

Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Data-driven segment builder updates in real-time;Integrates with your preferred data warehouse;Transactional, newsletters, and customer journeys in one platform;No-code visual workflow builder;Android, iOS, Flutter, and React Native mobile SDKs;Multi-channel messaging: Emails, rich push notifications, SMS, in-app messages;A/B and multivariate testing;Ad audience sync;Programmatically or manually export your customer data;Manage leads and customers in one workspace;No-code and HTML/CSS email builder;Multi-language Messages;Webhooks;API;Industry-leading email code editor
blogging, landing pages, email marketing, web analytics, social media, CRM, SEO
Statistics
Stacks
348
Stacks
11.5K
Followers
138
Followers
6.1K
Votes
33
Votes
88
Pros & Cons
Pros
  • 16
    Behavior based emails
  • 11
    Transactional emails
  • 6
    Newsletter to user base
Pros
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
    Any Franchises using Hubspot Sales CRM?
  • 1
    Scam
Integrations
Mixpanel
Mixpanel
PostgreSQL
PostgreSQL
Microsoft Azure
Microsoft Azure
Slack
Slack
Census
Census
Segment
Segment
Twilio
Twilio
Google Forms
Google Forms
Facebook Ads
Facebook Ads
Snowflake
Snowflake
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Hipmob
Hipmob
RightSignature
RightSignature
NetSuite
NetSuite

What are some alternatives to Customer.io, HubSpot?

Intercom

Intercom

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Pimcore

Pimcore

It is a software vendor for free and open-source customer experience management, digital asset management, product information management, multi-channel publishing and e-commerce software.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

Vero

Vero

Vero is an event-driven email marketing platform for engineering, marketing, and product teams - it gives you the visibility and clarity to help you collaborate and move faster in designing and sending emails using real-time customer data.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

saastoast

saastoast

Saastoast sends real-time push notifications for key SaaS events, trial signups, upgrades, feature usage, churn risks, and more, keeping founders motivated and customer-centric by showing momentum as it happens.

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