Appsee vs Google Analytics: What are the differences?
Appsee: Mobile App Analytics: Touch heatmaps, user analytics, session replay, retention analytics and more. Appsee is the leader in qualitative mobile app analytics, utilizing user session recordings and touch heatmaps to uncover UI & UX issues, and achieve ambitious app KPIs; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Appsee and Google Analytics are primarily classified as "Heatmap Analytics" and "General Analytics" tools respectively.
Some of the features offered by Appsee are:
- User Recordings
- Touch Heatmaps
- Realtime In-App Analytics
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Appsee, which is listed in 3 company stacks and 3 developer stacks.
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We've been using Appsee for a couple of years now - we find them the best for detecting mobile app ux issues and small bugs we might not have otherwise known about. They give automatic insights for problematic screens and link most of their standard analytics like conversion funnels with additional session replay functionality.
The ANR and the'killed by user' filters have proved very useful for us and the touch heatmaps are great. You get a nice breakdown of all gestures made on a particular screen (taps, swipes etc) and Appsee also automatically identifies when an action has been unresponsive.
Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.
However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html
If you need something free this is definitely your best option.
I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.
We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!