Overview

Twilio SendGrid

Stacks10.8K

Followers5.7K

Votes720

Twilio

Stacks11.5K

Followers8.8K

Votes521

Twilio vs Twilio SendGrid: What are the differences?

Introduction

In this article, we will discuss the key differences between Twilio and Twilio SendGrid. Both platforms provide communication services, but they cater to different needs and offer distinct features and functionalities. Let's explore the differences between them.

Pricing model: One significant difference between Twilio and Twilio SendGrid is their pricing model. Twilio follows a pay-as-you-go pricing model, meaning you are charged based on the usage of their services, such as the number of texts sent or calls made. On the other hand, Twilio SendGrid offers tiered pricing plans, where you pay a fixed monthly fee based on the number of emails you want to send.
Communication channels: Twilio is primarily focused on providing services related to voice, SMS messaging, and video communications. It allows you to make and receive phone calls, send and receive text messages, and initiate video conferences. In contrast, Twilio SendGrid is specifically designed for email communications. It offers robust email delivery services and tools for managing and analyzing email campaigns.
API features: Twilio and Twilio SendGrid have different APIs and functionalities. Twilio API primarily revolves around voice and text messaging services, with features such as call control, call recording, and programmable SMS. On the other hand, Twilio SendGrid API focuses on email functionalities, providing features like email template management, event notification, and marketing email analytics.
Focus on delivery: While both platforms provide communication services, Twilio SendGrid puts a stronger emphasis on ensuring successful email delivery. It offers various tools and features to improve email deliverability, including domain authentication, dedicated IP addresses, and advanced email analytics. Twilio, being more versatile, not only provides services but also offers the ability to build custom communication workflows.
Developer documentation: Twilio and Twilio SendGrid have separate developer documentation and resources. Twilio has extensive documentation and guides for managing voice, SMS, and video communications. Twilio SendGrid provides in-depth documentation related to email deliverability, API integration, and email marketing best practices. These resources can help developers and users leverage the platforms effectively.
Use cases: Due to their distinct features and focuses, Twilio and Twilio SendGrid are suitable for different use cases. Twilio is commonly used for implementing voice-based customer support systems, programmable SMS notifications, and video conferencing solutions. Twilio SendGrid, on the other hand, is widely adopted for sending transactional emails, managing marketing campaigns, and improving email delivery rates.

In summary, Twilio and Twilio SendGrid differ in their pricing models, communication channels, API features, focus on delivery, developer documentation, and use cases. While Twilio provides a versatile communication platform for voice, SMS, and video, Twilio SendGrid focuses specifically on email communications with advanced delivery features.

Advice on Twilio SendGrid, Twilio

Finch

Ops at SLS

Jul 23, 2020

Needs adviceon

Salesforce Sales Cloud

Salesforce

Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!

189k views189k

Comments

Klaus

Jan 22, 2020

Needs advice

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

101k views101k

Comments

Dainis

Marketing project manager at Colortime

Jan 31, 2020

Needs advice

Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe

135k views135k

Comments

Detailed Comparison

Twilio SendGrid	Twilio
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.	Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.
Open Tracking;Click Tracking;Unsubscribe Tracking;SMTP Relay;SMTP API;Web API;DKIM;SPF;Reputation Monitoring;ISP Monitoring;Domain Level Load Balancing;ISP Deliverability Outreach;Return Path Certified Partner;Support via Phone, Chat, Email, Online Support Portal	Phone- Phone Numbers API;Phone- Convert Text to Speech and Play Audio;Phone- Record Calls and Store Them;Phone- Create Conferences;Phone- API Queueing;Phone- Call Queues;Phone- Convert Speech to Text;Phone- Usage API;Phone- Status Callbacks and Logs;Phone- Global Reach;SMS- Supports Unicode;SMS- Message Queueing;SMS- Realtime API;SMS- Global Reach;SMS- Status Callbacks and Logs;SMS- Usage metering & API triggers;SMS- Voice Enabled Numbers;SMS- Short Codes;Two-factor authentication;Call tracking;Voice broadcasting;Cloud IVR;Mobile app distribution
Statistics
Stacks 10.8K	Stacks 11.5K
Followers 5.7K	Followers 8.8K
Votes 720	Votes 521
Pros & Cons
Pros 190 Easy setup 137 Cheap and simple 107 Easy email integration! 86 Reliable 58 Well-documented Cons 3 Google analytics integration is not campaign-specific 1 Shared IP blacklist removal takes months 0 Shares IP blacklist removal	Pros 148 Powerful, simple, and well documented api 88 RESTful API 66 Clear pricing 61 Great sms services 58 Low cost of entry Cons 4 Predictable pricing 2 Expensive
Integrations
Microsoft Azure Rackspace Cloud Servers Heroku Parse Google Compute Engine Google App Engine CloudBees Red Hat OpenShift Keen Engine Yard Cloud	Google App Engine Bugsnag Zendesk Parse

What are some alternatives to Twilio SendGrid, Twilio?

Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Mailgun

Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.

Amazon SES

Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.

sendwithus

Send email from your app with a simple API call, Sendwithus manages the rest. Templates, testing, data management, segments, and analytics are all accessible through a friendly dashboard.

Nexmo

Nexmo connects your apps directly to carriers around the world. Integrate SMS and Voice messages using one simple API. Use Nexmo Verity to register users, verify transactions, and implement two factor authentication.

Postmark

Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.

Plivo

Plivo provides basic building block APIs in the form of Plivo XML and HTTP API, to create telephony apps, so developers can completely do away with learning the nitty-gritty of the telephony plumbing.

Mailjet

Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.

SparkPost

SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.

Agora

Agora.io provides building blocks for you to add real-time voice and video communications through a simple and powerful SDK. You can integrate the Agora SDK to enable real-time communications in your own application quickly.