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Iterable

46
53
+ 1
15
Mailchimp

19.8K
10.2K
+ 1
1.2K
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Iterable vs MailChimp: What are the differences?

Developers describe Iterable as "We Empower Growth Marketers". Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support. On the other hand, MailChimp is detailed as "Easy email newsletters". MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Iterable and MailChimp belong to "Email Marketing" category of the tech stack.

Some of the features offered by Iterable are:

  • Triggered, blast and drip campaign emails
  • Mobile push notifications
  • SMS

On the other hand, MailChimp provides the following key features:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

"Segment integration" is the top reason why over 4 developers like Iterable, while over 259 developers mention "Smooth setup & ui" as the leading cause for choosing MailChimp.

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Pros of Iterable
Pros of Mailchimp
  • 6
    Segment integration
  • 4
    Powerful
  • 3
    Send the right message, at right time, to right device
  • 2
    Easy to Optimize
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 149
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Customization
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages

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Cons of Iterable
Cons of Mailchimp
    Be the first to leave a con
    • 2
      Super expensive
    • 1
      No Terraform provider
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

    Sign up to add or upvote consMake informed product decisions

    What is Iterable?

    Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Iterable?
    What companies use Mailchimp?
    See which teams inside your own company are using Iterable or Mailchimp.
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    What tools integrate with Iterable?
    What tools integrate with Mailchimp?

    Sign up to get full access to all the tool integrationsMake informed product decisions

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    What are some alternatives to Iterable and Mailchimp?
    Iterate
    It is a modern survey tool built to help technology companies validate ideas, question assumptions, and understand the motivation behind their metrics.
    Braze
    Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
    Marketo
    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
    Zoho Mail
    It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.
    Campaign Monitor
    Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
    See all alternatives