Iterable vs MailChimp: What are the differences?
Developers describe Iterable as "We Empower Growth Marketers". Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support. On the other hand, MailChimp is detailed as "Easy email newsletters". MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Iterable and MailChimp belong to "Email Marketing" category of the tech stack.
Some of the features offered by Iterable are:
- Triggered, blast and drip campaign emails
- Mobile push notifications
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
"Segment integration" is the top reason why over 4 developers like Iterable, while over 259 developers mention "Smooth setup & ui" as the leading cause for choosing MailChimp.
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