HubSpot vs Marketo: What are the differences?
Developers describe HubSpot as "All the software you need to do inbound marketing". Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
HubSpot and Marketo belong to "Marketing Automation" category of the tech stack.
"Lead management" is the primary reason why developers consider HubSpot over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.
Trello, Accenture, and Docplanner are some of the popular companies that use HubSpot, whereas Marketo is used by Heroku, CircleCI, and Hootsuite. HubSpot has a broader approval, being mentioned in 1365 company stacks & 189 developers stacks; compared to Marketo, which is listed in 793 company stacks and 30 developer stacks.
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