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HubSpot vs Marketo: What are the differences?

  1. User Interface: HubSpot is known for its user-friendly interface, making it easier for users to navigate and create campaigns. Marketo, on the other hand, has a steeper learning curve with a more complex interface that may require more training.

  2. Pricing: HubSpot is typically more affordable for small to medium-sized businesses with its tiered pricing plans and flexible contracts. Marketo, on the other hand, is often more expensive and better suited for larger enterprises with higher marketing budgets.

  3. Integration: HubSpot offers seamless integration with various third-party tools and applications, making it easier to connect different platforms and streamline processes. Marketo also provides integration options but may be less straightforward compared to HubSpot.

  4. Customization: HubSpot provides a wide range of customizable templates and themes, allowing users to tailor their campaigns to their specific needs and branding. Marketo offers customization as well but may have limitations in terms of design flexibility compared to HubSpot.

  5. Support: HubSpot is known for its exceptional customer support, offering various resources such as live chat, phone support, and an extensive knowledge base. Marketo also provides support options but may not be as accessible or responsive as HubSpot.

  6. Scalability: HubSpot is often preferred by growing companies as it offers scalability and flexibility to adapt to changing business needs. Marketo, while powerful, may be more suitable for larger enterprises with complex marketing processes and requirements.

In summary, HubSpot is more user-friendly, affordable, and customizable, while Marketo is known for its robust capabilities, integration options, and scalability for larger enterprises.

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Pros of HubSpot
Pros of Marketo
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
  • 1
  • 1
    Any Franchises using Hubspot Sales CRM?
  • 10 integration
  • 6
    Complex automation

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What is HubSpot?

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

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What companies use HubSpot?
What companies use Marketo?
See which teams inside your own company are using HubSpot or Marketo.
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What tools integrate with HubSpot?
What tools integrate with Marketo?

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Blog Posts

Jul 2 2019 at 9:34PM


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