HubSpot vs Marketo
Overview
Detailed Comparison
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. | Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. |
Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting | blogging, landing pages, email marketing, web analytics, social media, CRM, SEO |
Statistics | |
Stacks 1.7K | Stacks 11.5K |
Followers 369 | Followers 6.1K |
Votes 16 | Votes 88 |
Pros & Cons | |
Pros
| Pros
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Integrations | |
What are some alternatives to Marketo, HubSpot?
User
It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.
Leadmi
Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona.
SendinBlue
It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.
Mautic
It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.
erxes
It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Salesforce Marketing Cloud
Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
Outreach.io
It helps efficiently and effectively engage prospects to drive more pipeline and close more deals.
Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
