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HubSpot vs MailChimp: What are the differences?

Key Differences between HubSpot and MailChimp

  1. Pricing Structure: HubSpot offers a tiered pricing structure based on the features you need, while MailChimp provides a pay-as-you-go pricing model or a monthly subscription plan.
  2. Automation Capabilities: HubSpot offers more advanced automation features such as workflows, lead scoring, and custom triggers, while MailChimp's automation capabilities are more limited in comparison.
  3. CRM Integration: HubSpot has a built-in CRM system that seamlessly integrates with its marketing tools, while MailChimp lacks a native CRM solution but can be integrated with third-party CRM platforms.
  4. Personalization Options: HubSpot provides more robust personalization features, allowing users to create dynamic content based on customer behaviors and interactions, whereas MailChimp's personalization options are more basic.
  5. Reports and Analytics: HubSpot offers in-depth reporting and analytics on various marketing channels, including email marketing, social media, and website performance, while MailChimp provides more straightforward email campaign metrics.
  6. Customer Support: HubSpot offers dedicated customer support with all its plans, including phone, chat, and email support, whereas MailChimp provides support primarily through email and live chat for paid plans only.

In Summary, HubSpot and MailChimp differ in pricing structure, automation capabilities, CRM integration, personalization options, reports and analytics, and customer support.

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Pros of HubSpot
Pros of Mailchimp
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
  • 1
  • 1
    Any Franchises using Hubspot Sales CRM?
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 59
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
  • 3
  • 3
  • 3
  • 3
    Embedded signup forms
  • 2
  • 1
    Great logo
  • 1
  • 0
    Landing pages

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Cons of HubSpot
Cons of Mailchimp
    Be the first to leave a con
    • 2
      Super expensive
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

    Sign up to add or upvote consMake informed product decisions

    What is HubSpot?

    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

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    What companies use HubSpot?
    What companies use Mailchimp?
    See which teams inside your own company are using HubSpot or Mailchimp.
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    What tools integrate with HubSpot?
    What tools integrate with Mailchimp?

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    Blog Posts

    Jul 2 2019 at 9:34PM


    Google AnalyticsAmazon S3New Relic+25
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