Hotjar vs Optimizely

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Hotjar

1.4K
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Optimizely

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Hotjar vs Optimizely: What are the differences?

What is Hotjar? See how visitors are really using your website, collect user feedback and turn more visitors into customers. See how visitors are really using your website, collect user feedback and turn more visitors into customers.

What is Optimizely? Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Hotjar belongs to "Heatmap Analytics" category of the tech stack, while Optimizely can be primarily classified under "A/B Testing Analytics".

According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Hotjar, which is listed in 112 company stacks and 24 developer stacks.

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Pros of Hotjar
Pros of Optimizely
    Be the first to leave a pro
    • 48
      Easy to setup, edit variants, & see results
    • 19
      Light weight
    • 16
      Best a/b testing solution
    • 14
      Integration with google analytics

    Sign up to add or upvote prosMake informed product decisions

    Cons of Hotjar
    Cons of Optimizely
    • 2
      Doesn't work with iframe
      Be the first to leave a con

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      What is Hotjar?

      See how visitors are really using your website, collect user feedback and turn more visitors into customers.

      What is Optimizely?

      Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Hotjar?
      What companies use Optimizely?
      See which teams inside your own company are using Hotjar or Optimizely.
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      What tools integrate with Hotjar?
      What tools integrate with Optimizely?

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      Blog Posts

      GitHubOptimizelySegment+3
      2
      1018
      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      5903
      What are some alternatives to Hotjar and Optimizely?
      Crazy Egg
      Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
      FullStory
      FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      ClickTale
      ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
      SumoMe
      It is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single plugin.
      See all alternatives