Google Tag Manager vs Rudderstack

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Google Tag Manager

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Rudderstack

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Google Tag Manager vs Rudderstack: What are the differences?

Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want; Rudderstack: An open source alternative to segment. It is a platform for collecting, storing and routing customer event data to dozens of tools. It is open-source, can run in your cloud environment (AWS, GCP, Azure or even your data-centre) and provides a powerful transformation framework to process your event data on the fly.

Google Tag Manager and Rudderstack can be categorized as "Analytics Integrator" tools.

Rudderstack is an open source tool with 1.58K GitHub stars and 59 GitHub forks. Here's a link to Rudderstack's open source repository on GitHub.

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- No public GitHub repository available -

What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

What is Rudderstack?

RudderStack allows you to easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools.

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What are some alternatives to Google Tag Manager and Rudderstack?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Facebook Pixel
A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Ensighten
Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.
See all alternatives