Google Analytics vs Matomo vs Yandex Metrica

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

112.4K
36.8K
+ 1
5K
Matomo

1.8K
120
+ 1
0
Yandex Metrica

54
24
+ 1
0
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Pros of Google Analytics
Pros of Matomo
Pros of Yandex Metrica
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
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      Cons of Google Analytics
      Cons of Matomo
      Cons of Yandex Metrica
      • 9
        Confusing UX/UI
      • 6
        Super complex
      • 5
        Very hard to build out funnels
      • 3
        Poor web performance metrics
      • 2
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box
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          No Stats

          What is Google Analytics?

          Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

          What is Matomo?

          It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

          What is Yandex Metrica?

          It helps you get descriptive reports and record the actions of individual users, find out what people are searching for on your site, collect statistics on each ad. Direct, and keep track of conversion rates - even while offline.

          Need advice about which tool to choose?Ask the StackShare community!

          What companies use Google Analytics?
          What companies use Matomo?
          What companies use Yandex Metrica?

          Sign up to get full access to all the companiesMake informed product decisions

          What tools integrate with Google Analytics?
          What tools integrate with Matomo?
          What tools integrate with Yandex Metrica?
            No integrations found

            Sign up to get full access to all the tool integrationsMake informed product decisions

            Blog Posts

            Jul 2 2019 at 9:34PM

            Segment

            Google AnalyticsAmazon S3New Relic+25
            10
            5903
            GitHubPythonNode.js+47
            50
            69470
            GitHubGitSlack+30
            25
            15590
            JavaScriptGitHubGit+33
            20
            1722
            JavaScriptGitHubPython+42
            52
            19917
            What are some alternatives to Google Analytics, Matomo, and Yandex Metrica?
            Mixpanel
            Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
            Piwik
            Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
            Google Tag Manager
            Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
            Amplitude
            Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
            Heap
            Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
            See all alternatives