Google Analytics vs Matomo vs Piwik

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

112.3K
36.8K
+ 1
5K
Matomo

1.8K
120
+ 1
0
Piwik

1.4K
504
+ 1
74
Get Advice from developers at your company using Private StackShare. Sign up for Private StackShare.
Learn More
Pros of Google Analytics
Pros of Matomo
Pros of Piwik
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
    Be the first to leave a pro
    • 35
      It's good to have an alternative to google analytics
    • 27
      Self-hosted
    • 10
      Easy setup
    • 2
      Not blocked by Brave
    • 0
      Great customs

    Sign up to add or upvote prosMake informed product decisions

    Cons of Google Analytics
    Cons of Matomo
    Cons of Piwik
    • 9
      Confusing UX/UI
    • 6
      Super complex
    • 5
      Very hard to build out funnels
    • 3
      Poor web performance metrics
    • 2
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
      Be the first to leave a con
      • 2
        Hard to export data

      Sign up to add or upvote consMake informed product decisions

      - No public GitHub repository available -
      - No public GitHub repository available -

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Matomo?

      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

      What is Piwik?

      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Google Analytics?
      What companies use Matomo?
      What companies use Piwik?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Google Analytics?
      What tools integrate with Matomo?
      What tools integrate with Piwik?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      5903
      GitHubPythonNode.js+47
      50
      69470
      GitHubGitSlack+30
      25
      15590
      JavaScriptGitHubGit+33
      20
      1722
      JavaScriptGitHubPython+42
      52
      19917
      What are some alternatives to Google Analytics, Matomo, and Piwik?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      See all alternatives