Google Analytics vs Matomo

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Google Analytics

125.7K
48.2K
+ 1
5K
Matomo

1.9K
168
+ 1
6
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Google Analytics vs Matomo: What are the differences?

Key Differences between Google Analytics and Matomo

  1. Data Ownership: Google Analytics stores users' data on Google's servers, while Matomo provides complete data ownership by allowing users to host data on their own servers.

  2. Privacy Concerns: Google Analytics is known to collect more detailed information about users, including demographics, interests, and behavior across various websites. In contrast, Matomo prioritizes user privacy with features like IP anonymization and data retention controls.

  3. Customization and Control: Matomo offers extensive customization options, such as creating custom reports, dashboards, and plugins, giving users more control over their analytics data compared to the more limited customization options in Google Analytics.

  4. Open-Source vs Proprietary: Matomo is an open-source web analytics platform, allowing users to access and modify the source code, tailor it to their needs, and integrate with other systems. On the other hand, Google Analytics is a proprietary tool with limited customization options.

  5. Cost Consideration: While Google Analytics offers a free version, there are limitations on data ownership and control, and users may need to pay for premium features. Matomo, on the other hand, offers a free, self-hosted version with no data limits, making it a more cost-effective option for some users.

  6. Data Security: Matomo emphasizes data security by providing users with total control over where their data is stored and how it is processed, whereas Google Analytics may raise security concerns regarding data handling and potential vulnerabilities.

In Summary, Google Analytics and Matomo differ in data ownership, privacy protection, customization options, open-source accessibility, cost structures, and data security measures.

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Pros of Google Analytics
Pros of Matomo
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Irina
  • 1
    Updated regulary
  • 1
    Goals tracking
  • 1
    Self-hosted
  • 1
    Open Source
  • 1
    Full data control
  • 1
    Free

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Cons of Google Analytics
Cons of Matomo
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
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    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Matomo?

    It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

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    What tools integrate with Google Analytics?
    What tools integrate with Matomo?

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    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6736
    GitHubPythonNode.js+47
    54
    72284
    GitHubGitSlack+30
    27
    18279
    JavaScriptGitHubGit+33
    20
    2081
    JavaScriptGitHubPython+42
    53
    21806
    What are some alternatives to Google Analytics and Matomo?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives