Google Analytics vs Hotjar

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Google Analytics

108K
33K
+ 1
5K
Hotjar

1.3K
219
+ 1
0
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Pros of Google Analytics
Pros of Hotjar
  • 1.5K
    Free
  • 925
    Easy setup
  • 886
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 153
    Powerful funnel conversion reporting
  • 136
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Industry Standard
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    Cons of Google Analytics
    Cons of Hotjar
    • 7
      Confusing UX/UI
    • 5
      Super complex
    • 3
      Very hard to build out funnels
    • 2
      Poor web performance metrics
    • 1
      Time spent on page isn't accurate out of the box
    • 1
      Very easy to confuse the user of the analytics
    • 2
      Doesn't work with iframe

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    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Hotjar?

    See how visitors are really using your website, collect user feedback and turn more visitors into customers.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Analytics?
    What companies use Hotjar?
    See which teams inside your own company are using Google Analytics or Hotjar.
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    What tools integrate with Google Analytics?
    What tools integrate with Hotjar?

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    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

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    What are some alternatives to Google Analytics and Hotjar?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives
    Reviews of Google Analytics and Hotjar
    Software Engineer at Faire
    Review of
    Google Analytics

    Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

    However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

    If you need something free this is definitely your best option.

    How developers use Google Analytics and Hotjar
    Lawrence Cheuk uses
    Google Analytics

    I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

    shridhardalavi uses
    Google Analytics

    Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

    Tim Lucas uses
    Google Analytics

    Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

    osu! Ripple uses
    Google Analytics

    We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

    datapile uses
    Google Analytics

    We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

    Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

    NeverFriday Software Expertise uses
    Hotjar

    To watch how users are interacting with the site in order to fix any issues they may be encountering (such as wrong size of image, broken links, not enough content on a page, etc.)

    Harba uses
    Hotjar

    User experience improvements from statistics.

    Hund uses
    Hotjar

    Visual insights into user interaction.