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  5. GTmetrix vs Google Analytics

GTmetrix vs Google Analytics

OverviewComparisonAlternatives

Overview

Google Analytics
Google Analytics
Stacks128.5K
Followers50.7K
Votes5.1K
GTmetrix
GTmetrix
Stacks37
Followers28
Votes1

GTmetrix vs Google Analytics: What are the differences?

Introduction

In the world of website performance and analytics, GTmetrix and Google Analytics are two popular tools that serve different purposes. While GTmetrix focuses on measuring and optimizing website speed and performance, Google Analytics is a powerful tool for tracking and analyzing user behavior on websites.

  1. Data Collection and Measurement: GTmetrix primarily focuses on analyzing website performance metrics such as page load times, page size, and server response times. On the other hand, Google Analytics provides comprehensive data on user behavior, traffic sources, conversions, and user engagement metrics.

  2. Real-time Monitoring: GTmetrix allows users to run performance tests on-demand and provides real-time monitoring of website performance metrics. In contrast, Google Analytics does not offer real-time monitoring and provides data on a delayed basis.

  3. Goal Tracking and Conversions: While both tools offer features for goal tracking, Google Analytics provides more robust capabilities for setting up conversion goals, tracking e-commerce transactions, and analyzing conversion rates at a granular level.

  4. Audience Insights: Google Analytics offers detailed demographic and interest reports, allowing website owners to gain insights into their audience's age, gender, interests, and geographic location. GTmetrix does not provide audience insights of this nature.

  5. Customization and Integrations: Google Analytics allows users to create custom reports, set up custom dimensions and metrics, and integrate with other Google products such as Google Ads and Search Console. GTmetrix, on the other hand, is primarily focused on website performance analysis and does not offer extensive customization or integrations.

  6. Cost and Accessibility: GTmetrix offers both free and paid plans with limited features in the free version, while Google Analytics is free to use for most standard website tracking needs. However, advanced features in Google Analytics may require a paid subscription to Google Analytics 360.

In Summary, GTmetrix and Google Analytics offer distinct features for measuring website performance and user behavior, respectively, with differences in data collection, real-time monitoring, goal tracking, audience insights, customization, and cost implications.

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Detailed Comparison

Google Analytics
Google Analytics
GTmetrix
GTmetrix

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

It gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. It is a free tool that analyzes your page's speed & performance.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Test your page in 7 global test regions; Monitor pages by the hour and get notifications when things go wrong; Get PageSpeed and YSlow scores and Recommendations; Page Load Details (time, size, number of requests); Various Analysis Options; Waterfall, Video and Report History
Statistics
Stacks
128.5K
Stacks
37
Followers
50.7K
Followers
28
Votes
5.1K
Votes
1
Pros & Cons
Pros
  • 1483
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
Cons
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
Pros
  • 1
    Free to use
Integrations
Mad Mimi
Mad Mimi
Hipmob
Hipmob
Visual Website Optimizer
Visual Website Optimizer
Squarespace
Squarespace
ClickTale
ClickTale
CloudFlare
CloudFlare
Segment
Segment
Optimizely
Optimizely
FreshDesk
FreshDesk
SnapEngage
SnapEngage
No integrations available

What are some alternatives to Google Analytics, GTmetrix?

Pingdom

Pingdom

Pingdom is an uptime monitoring service. When problems happen with a site that Pingdom monitors, it immediately alerts the owner so the problem can be taken care of.

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Better Stack

Better Stack

Better Stack is a radically better infrastructure monitoring platform that calls the right person on your team if anything goes wrong. Schedule on-call duties, receive helpful alerts, and collaborate on solving incidents faster than ever.

UptimeRobot

UptimeRobot

It is all about helping you to keep your websites up. It monitors your websites every 5 minutes and alerts you if your sites are down.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

StatusCake

StatusCake

Monitoring a website is one thing – finding the best way to alert you to downtime another. At StatusCake we give you as many options as possible to decide when & how often you’re contacted. Whether it’s by email, SMS, push notifications for iOS & Android or integration with third party apps including Zapier and PagerDuty – you decide how you want to be alerted and when!

updown.io

updown.io

updown is an online service that checks your website's status by periodically sending an HTTP HEAD request to the URL of your choice. It then notifies you by email or sms when your website is not responding correctly.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Fyipe

Fyipe

It monitors your website, dashboards, API's, and more and alerts your team when downtime happens. We also give you a Status Page which keeps your customers looped in and improves transparency.

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