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FullStory vs Hotjar: What are the differences?

<Write Introduction here>
  1. Integration with other tools: FullStory offers integrations with various third-party tools like Slack, Jira, and Salesforce, enabling users to create a more seamless workflow. On the other hand, Hotjar provides integrations with tools such as Google Analytics and WordPress, focusing more on website analytics and optimization.

  2. Session Replays: FullStory provides robust session replay capabilities, allowing users to watch recordings of individual user sessions to analyze user behavior in detail. In contrast, Hotjar offers limited session replay functionality, focusing more on heatmaps and user feedback.

  3. Heatmaps: Hotjar specializes in providing detailed heatmaps that visually represent user interactions on a website, helping users understand where visitors are clicking, scrolling, and hovering. While FullStory also offers heatmap features, Hotjar excels in providing more comprehensive heatmap analytics.

  4. User Feedback tools: Hotjar offers tools like surveys, polls, and feedback forms to gather user insights and opinions, making it easier for businesses to collect feedback directly from their website visitors. FullStory focuses more on behavioral analytics and session replays, lacking the same level of user feedback tools as Hotjar.

  5. Pricing model: FullStory follows a per-user pricing model, charging based on the number of users accessing the platform. In contrast, Hotjar uses a hybrid pricing model based on website traffic and user interactions, making it more flexible for businesses with varying needs and budgets.

  6. Mobile app support: FullStory offers a dedicated mobile app for both iOS and Android platforms, allowing users to access and analyze data on the go. Hotjar, on the other hand, does not have a dedicated mobile app, limiting mobile accessibility for users who prefer mobile analytics tools.

In Summary, FullStory excels in session replay capabilities and integrations with other tools, while Hotjar specializes in providing detailed heatmaps, user feedback tools, and a flexible pricing model tailored to website traffic.

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Pros of FullStory
Pros of Hotjar
  • 8
    See full user sessions
  • 5
    "Skip inactivity" during playback
  • 5
    Playback console errors as they happen
  • 5
    Speed up playback
  • 3
    Easy integration through Segment
  • 3
    Segment users based on actions
  • 3
    User event stream
  • 1
    CRAZY expensive after free plan
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    Cons of FullStory
    Cons of Hotjar
    • 2
    • 1
      If you're using it via Segment, it's all or nothing
    • 1
      We'll never get through all the sessions recorded
    • 1
      Doesn't integrate with our exception monitoring
    • 4
      Doesn't work with iframe

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    What is FullStory?

    FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.

    What is Hotjar?

    See how visitors are really using your website, collect user feedback and turn more visitors into customers.

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    What companies use FullStory?
    What companies use Hotjar?
    See which teams inside your own company are using FullStory or Hotjar.
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    What tools integrate with FullStory?
    What tools integrate with Hotjar?

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    Blog Posts

    Jul 2 2019 at 9:34PM


    Google AnalyticsAmazon S3New Relic+25
    What are some alternatives to FullStory and Hotjar?
    LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.
    ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.
    See all alternatives