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  1. Stackups
  2. Utilities
  3. Web Analytics
  4. Heatmap Analytics
  5. FullStory vs Hotjar

FullStory vs Hotjar

OverviewComparisonAlternatives

Overview

Hotjar
Hotjar
Stacks1.5K
Followers307
Votes0
FullStory
FullStory
Stacks288
Followers283
Votes33

FullStory vs Hotjar: What are the differences?

<Write Introduction here>
  1. Integration with other tools: FullStory offers integrations with various third-party tools like Slack, Jira, and Salesforce, enabling users to create a more seamless workflow. On the other hand, Hotjar provides integrations with tools such as Google Analytics and WordPress, focusing more on website analytics and optimization.

  2. Session Replays: FullStory provides robust session replay capabilities, allowing users to watch recordings of individual user sessions to analyze user behavior in detail. In contrast, Hotjar offers limited session replay functionality, focusing more on heatmaps and user feedback.

  3. Heatmaps: Hotjar specializes in providing detailed heatmaps that visually represent user interactions on a website, helping users understand where visitors are clicking, scrolling, and hovering. While FullStory also offers heatmap features, Hotjar excels in providing more comprehensive heatmap analytics.

  4. User Feedback tools: Hotjar offers tools like surveys, polls, and feedback forms to gather user insights and opinions, making it easier for businesses to collect feedback directly from their website visitors. FullStory focuses more on behavioral analytics and session replays, lacking the same level of user feedback tools as Hotjar.

  5. Pricing model: FullStory follows a per-user pricing model, charging based on the number of users accessing the platform. In contrast, Hotjar uses a hybrid pricing model based on website traffic and user interactions, making it more flexible for businesses with varying needs and budgets.

  6. Mobile app support: FullStory offers a dedicated mobile app for both iOS and Android platforms, allowing users to access and analyze data on the go. Hotjar, on the other hand, does not have a dedicated mobile app, limiting mobile accessibility for users who prefer mobile analytics tools.

In Summary, FullStory excels in session replay capabilities and integrations with other tools, while Hotjar specializes in providing detailed heatmaps, user feedback tools, and a flexible pricing model tailored to website traffic.

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Detailed Comparison

Hotjar
Hotjar
FullStory
FullStory

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.

-
Session Replay; Omnisearch; User Segmentation; Integrations; Session Notes; Shareable Session Links; Webhooks; Alerts; Data Export; User Trends; Event Funnels; Heatmaps; Dev Tools; Co-browsing; Frustration Signals; Dashboards; Watched Elements; Exclude Sensitive Data; Restrict by IPS, User Agent, or Location; Consent API; Custom Events; FS.Identify API; Delete Users; SAML Single Sign-on.
Statistics
Stacks
1.5K
Stacks
288
Followers
307
Followers
283
Votes
0
Votes
33
Pros & Cons
Cons
  • 4
    Doesn't work with iframe
Pros
  • 8
    See full user sessions
  • 5
    Playback console errors as they happen
  • 5
    "Skip inactivity" during playback
  • 5
    Speed up playback
  • 3
    Segment users based on actions
Cons
  • 2
    Expensive
  • 1
    We'll never get through all the sessions recorded
  • 1
    Doesn't integrate with our exception monitoring
  • 1
    If you're using it via Segment, it's all or nothing
Integrations
Optimizely
Optimizely
HubSpot
HubSpot
Pendo
Pendo
UserVoice
UserVoice
Intercom
Intercom
Google Analytics
Google Analytics
Mixpanel
Mixpanel
Zendesk
Zendesk
Slack
Slack
Segment
Segment
New Relic
New Relic
Google BigQuery
Google BigQuery

What are some alternatives to Hotjar, FullStory?

LogRocket

LogRocket

LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

Smartlook

Smartlook

Smartlook is a qualitative analytics solution for iOS and Android apps. Understand how users interact with your app — watch recordings, track events, and build conversion funnels.

Crazy Egg

Crazy Egg

Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.

Inspectlet

Inspectlet

Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.

UserTesting

UserTesting

UserTesting provides on-demand usability testing. You create the test and we’ll get the testers. We let you “look over the shoulder” of your target audience while they use your website, so you can see and hear where users get stuck and why they leave.

Appsee

Appsee

Appsee is the leader in qualitative mobile app analytics, utilizing user session recordings and touch heatmaps to uncover UI & UX issues, and achieve ambitious app KPIs.

rrweb.io

rrweb.io

rrweb is an open source web session replay library, which provides easy-to-use APIs to record user's interactions and replay it remotely.

Rybbit

Rybbit

Next-gen, open source, lightweight, cookieless web & product analytics for everyone — GDPR/CCPA compliant.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

Gridapps Testimonials

Gridapps Testimonials

Collect, manage, and showcase powerful testimonials with customizable widgets. From video shoutouts to text reviews, Gridapps helps businesses highlight real customer voices, build trust, and boost conversions across every channel.

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