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FullStory vs Hotjar: What are the differences?
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Integration with other tools: FullStory offers integrations with various third-party tools like Slack, Jira, and Salesforce, enabling users to create a more seamless workflow. On the other hand, Hotjar provides integrations with tools such as Google Analytics and WordPress, focusing more on website analytics and optimization.
Session Replays: FullStory provides robust session replay capabilities, allowing users to watch recordings of individual user sessions to analyze user behavior in detail. In contrast, Hotjar offers limited session replay functionality, focusing more on heatmaps and user feedback.
Heatmaps: Hotjar specializes in providing detailed heatmaps that visually represent user interactions on a website, helping users understand where visitors are clicking, scrolling, and hovering. While FullStory also offers heatmap features, Hotjar excels in providing more comprehensive heatmap analytics.
User Feedback tools: Hotjar offers tools like surveys, polls, and feedback forms to gather user insights and opinions, making it easier for businesses to collect feedback directly from their website visitors. FullStory focuses more on behavioral analytics and session replays, lacking the same level of user feedback tools as Hotjar.
Pricing model: FullStory follows a per-user pricing model, charging based on the number of users accessing the platform. In contrast, Hotjar uses a hybrid pricing model based on website traffic and user interactions, making it more flexible for businesses with varying needs and budgets.
Mobile app support: FullStory offers a dedicated mobile app for both iOS and Android platforms, allowing users to access and analyze data on the go. Hotjar, on the other hand, does not have a dedicated mobile app, limiting mobile accessibility for users who prefer mobile analytics tools.
In Summary, FullStory excels in session replay capabilities and integrations with other tools, while Hotjar specializes in providing detailed heatmaps, user feedback tools, and a flexible pricing model tailored to website traffic.
Pros of FullStory
- See full user sessions8
- "Skip inactivity" during playback5
- Playback console errors as they happen5
- Speed up playback5
- Easy integration through Segment3
- Segment users based on actions3
- User event stream3
- CRAZY expensive after free plan1
Pros of Hotjar
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Cons of FullStory
- Expensive2
- If you're using it via Segment, it's all or nothing1
- We'll never get through all the sessions recorded1
- Doesn't integrate with our exception monitoring1
Cons of Hotjar
- Doesn't work with iframe4
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What is FullStory?
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