Fathom Analytics vs Google Analytics

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Fathom Analytics

27
30
+ 1
3
Google Analytics

110.9K
35.5K
+ 1
5K
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Fathom Analytics vs Google Analytics: What are the differences?

Fathom Analytics: Simple, open source website analytics library. Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Fathom Analytics and Google Analytics can be categorized as "General Analytics" tools.

Fathom Analytics is an open source tool with 5.59K GitHub stars and 226 GitHub forks. Here's a link to Fathom Analytics's open source repository on GitHub.

Decisions about Fathom Analytics and Google Analytics
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 11.9K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Fathom Analytics
Pros of Google Analytics
  • 2
    Self hosted
  • 1
    Privacy friendly
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate

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Cons of Fathom Analytics
Cons of Google Analytics
    Be the first to leave a con
    • 9
      Confusing UX/UI
    • 6
      Super complex
    • 4
      Very hard to build out funnels
    • 3
      Poor web performance metrics
    • 2
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box

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    - No public GitHub repository available -

    What is Fathom Analytics?

    Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level.

    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Fathom Analytics?
    What companies use Google Analytics?
    See which teams inside your own company are using Fathom Analytics or Google Analytics.
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    What tools integrate with Fathom Analytics?
    What tools integrate with Google Analytics?
      No integrations found

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      Blog Posts

      Jul 2 2019 at 9:34PM

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      What are some alternatives to Fathom Analytics and Google Analytics?
      Fathom
      Fathom is an easy to use management reporting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Matomo
      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Clicky
      Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.
      See all alternatives