Facebook Pixel vs Google Analytics vs Matomo

Need advice about which tool to choose?Ask the StackShare community!

Facebook Pixel

308
191
+ 1
0
Google Analytics

128.5K
50.2K
+ 1
5.1K
Matomo

1.9K
172
+ 1
6
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Pros of Facebook Pixel
Pros of Google Analytics
Pros of Matomo
    Be the first to leave a pro
    • 1.5K
      Free
    • 927
      Easy setup
    • 891
      Data visualization
    • 698
      Real-time stats
    • 406
      Comprehensive feature set
    • 182
      Goals tracking
    • 155
      Powerful funnel conversion reporting
    • 139
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 15
      Updated regulary
    • 8
      Interactive Documentation
    • 4
      Google play
    • 3
      Walkman music video playlist
    • 3
      Industry Standard
    • 3
      Advanced ecommerce
    • 2
      Irina
    • 2
      Easy to integrate
    • 2
      Financial Management Challenges -2015h
    • 2
      Medium / Channel data split
    • 2
      Lifesaver
    • 1
      Updated regulary
    • 1
      Goals tracking
    • 1
      Self-hosted
    • 1
      Open Source
    • 1
      Full data control
    • 1
      Free

    Sign up to add or upvote prosMake informed product decisions

    Cons of Facebook Pixel
    Cons of Google Analytics
    Cons of Matomo
      Be the first to leave a con
      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box
        Be the first to leave a con

        Sign up to add or upvote consMake informed product decisions

        What is Facebook Pixel?

        A code that you place on your website. It collects data that helps you track conversions from Facebook ads

        What is Google Analytics?

        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

        What is Matomo?

        It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

        Need advice about which tool to choose?Ask the StackShare community!

        Jobs that mention Facebook Pixel, Google Analytics, and Matomo as a desired skillset
        What companies use Facebook Pixel?
        What companies use Google Analytics?
        What companies use Matomo?

        Sign up to get full access to all the companiesMake informed product decisions

        What tools integrate with Facebook Pixel?
        What tools integrate with Google Analytics?
        What tools integrate with Matomo?

        Sign up to get full access to all the tool integrationsMake informed product decisions

        Blog Posts

        Jul 2 2019 at 9:34PM

        Segment

        Google AnalyticsAmazon S3New Relic+25
        10
        6969
        GitHubPythonNode.js+47
        55
        73089
        GitHubGitSlack+30
        27
        18963
        JavaScriptGitHubGit+33
        20
        2200
        JavaScriptGitHubPython+42
        53
        22380
        What are some alternatives to Facebook Pixel, Google Analytics, and Matomo?
        Facebook Analytics
        Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
        Google Tag Manager
        Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
        Facebook Ads
        It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
        JavaScript
        JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
        Mixpanel
        Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
        See all alternatives