Facebook Pixel vs Google Analytics vs Matomo

Need advice about which tool to choose?Ask the StackShare community!

Facebook Pixel

210
132
+ 1
0
Google Analytics

112.3K
36.8K
+ 1
5K
Matomo

1.8K
120
+ 1
0
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Pros of Facebook Pixel
Pros of Google Analytics
Pros of Matomo
    Be the first to leave a pro
    • 1.5K
      Free
    • 925
      Easy setup
    • 888
      Data visualization
    • 696
      Real-time stats
    • 403
      Comprehensive feature set
    • 180
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 137
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 13
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Advanced ecommerce
    • 2
      Industry Standard
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Easy to integrate
      Be the first to leave a pro

      Sign up to add or upvote prosMake informed product decisions

      Cons of Facebook Pixel
      Cons of Google Analytics
      Cons of Matomo
        Be the first to leave a con
        • 9
          Confusing UX/UI
        • 6
          Super complex
        • 5
          Very hard to build out funnels
        • 3
          Poor web performance metrics
        • 2
          Very easy to confuse the user of the analytics
        • 2
          Time spent on page isn't accurate out of the box
          Be the first to leave a con

          Sign up to add or upvote consMake informed product decisions

          What is Facebook Pixel?

          A code that you place on your website. It collects data that helps you track conversions from Facebook ads

          What is Google Analytics?

          Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

          What is Matomo?

          It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

          Need advice about which tool to choose?Ask the StackShare community!

          What companies use Facebook Pixel?
          What companies use Google Analytics?
          What companies use Matomo?

          Sign up to get full access to all the companiesMake informed product decisions

          What tools integrate with Facebook Pixel?
          What tools integrate with Google Analytics?
          What tools integrate with Matomo?

          Sign up to get full access to all the tool integrationsMake informed product decisions

          Blog Posts

          Jul 2 2019 at 9:34PM

          Segment

          Google AnalyticsAmazon S3New Relic+25
          10
          5903
          GitHubPythonNode.js+47
          50
          69470
          GitHubGitSlack+30
          25
          15590
          JavaScriptGitHubGit+33
          20
          1722
          JavaScriptGitHubPython+42
          52
          19917
          What are some alternatives to Facebook Pixel, Google Analytics, and Matomo?
          Facebook Analytics
          Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
          Google Tag Manager
          Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
          Facebook Ads
          It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
          JavaScript
          JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
          Mixpanel
          Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
          See all alternatives