Facebook Pixel vs Google Analytics: What are the differences?
What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Pixel and Google Analytics can be primarily classified as "General Analytics" tools.
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What is Facebook Pixel?
What is Google Analytics?
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