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Facebook Pixel vs Google Analytics: What are the differences?
What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Pixel and Google Analytics can be primarily classified as "General Analytics" tools.
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Learn MorePros of Facebook Pixel
Pros of Google Analytics
Pros of Facebook Pixel
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Pros of Google Analytics
- Free1.5K
- Easy setup925
- Data visualization889
- Real-time stats697
- Comprehensive feature set404
- Goals tracking180
- Powerful funnel conversion reporting154
- Customizable reports137
- Custom events try83
- Elastic api53
- Updated regulary13
- Interactive Documentation8
- Google play3
- Advanced ecommerce2
- Industry Standard2
- Walkman music video playlist2
- Medium / Channel data split1
- Easy to integrate1
- Financial Management Challenges -2015h1
- Lifesaver1
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Cons of Facebook Pixel
Cons of Google Analytics
Cons of Facebook Pixel
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Cons of Google Analytics
- Confusing UX/UI10
- Super complex7
- Very hard to build out funnels6
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2
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What is Facebook Pixel?
A code that you place on your website. It collects data that helps you track conversions from Facebook ads
What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Jobs that mention Facebook Pixel and Google Analytics as a desired skillset
What companies use Facebook Pixel?
What companies use Google Analytics?
What companies use Facebook Pixel?
What companies use Google Analytics?
See which teams inside your own company are using Facebook Pixel or Google Analytics.
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What tools integrate with Facebook Pixel?
What tools integrate with Google Analytics?
What tools integrate with Facebook Pixel?
What tools integrate with Google Analytics?
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What are some alternatives to Facebook Pixel and Google Analytics?
Facebook Analytics
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
JavaScript
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.