Facebook Pixel vs Google Analytics

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Facebook Pixel

253
168
+ 1
0
Google Analytics

120.8K
44.1K
+ 1
5K
Add tool

Facebook Pixel vs Google Analytics: What are the differences?

What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Facebook Pixel and Google Analytics can be primarily classified as "General Analytics" tools.

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Pros of Facebook Pixel
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
      Free
    • 925
      Easy setup
    • 889
      Data visualization
    • 697
      Real-time stats
    • 404
      Comprehensive feature set
    • 180
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 137
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 13
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Advanced ecommerce
    • 2
      Industry Standard
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
      Easy to integrate
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver

    Sign up to add or upvote prosMake informed product decisions

    Cons of Facebook Pixel
    Cons of Google Analytics
      Be the first to leave a con
      • 10
        Confusing UX/UI
      • 7
        Super complex
      • 6
        Very hard to build out funnels
      • 3
        Poor web performance metrics
      • 2
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      Sign up to add or upvote consMake informed product decisions

      What is Facebook Pixel?

      A code that you place on your website. It collects data that helps you track conversions from Facebook ads

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      Need advice about which tool to choose?Ask the StackShare community!

      Jobs that mention Facebook Pixel and Google Analytics as a desired skillset
      CBRE
      Netherlands Noord-Brabant 's-Hertogenbosch
      CBRE
      United Kingdom of Great Britain and Northern Ireland England Feltham
      CBRE
      United States of America Washington Redmond
      CBRE
      Australia Victoria Melbourne
      What companies use Facebook Pixel?
      What companies use Google Analytics?
      See which teams inside your own company are using Facebook Pixel or Google Analytics.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Facebook Pixel?
      What tools integrate with Google Analytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      6479
      GitHubPythonNode.js+47
      53
      71129
      GitHubGitSlack+30
      27
      17276
      JavaScriptGitHubGit+33
      20
      1918
      JavaScriptGitHubPython+42
      53
      20985
      What are some alternatives to Facebook Pixel and Google Analytics?
      Facebook Analytics
      Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Facebook Ads
      It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
      JavaScript
      JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      See all alternatives