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Facebook Analytics vs Google Analytics: What are the differences?
Facebook Analytics: Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics and Google Analytics belong to "General Analytics" category of the tech stack.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.
Pros of Facebook Analytics
Pros of Google Analytics
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
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Cons of Facebook Analytics
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
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What is Facebook Analytics?
What is Google Analytics?
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What companies use Facebook Analytics?
What companies use Google Analytics?
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What tools integrate with Facebook Analytics?
What tools integrate with Google Analytics?
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