Sailthru vs Eloqua: What are the differences?

Developers describe Sailthru as "The platform for customer insights and personalized communication". Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests. On the other hand, Eloqua is detailed as "A service (SaaS) platform for marketing automation offered by Oracle". Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process.

Sailthru and Eloqua can be categorized as "Marketing Automation" tools.

Some of the features offered by Sailthru are:

• Analyze behavior, interests, and preferences.
• Generate unique data profiles.
• Automatically personalize every communication, in real time.

On the other hand, Eloqua provides the following key features:

• Landing pages & forms
• Content calendar planning
• Lead nurturing, scoring & assignment