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Drip

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Drip vs Klaviyo: What are the differences?

Introduction

Below are the key differences between Drip and Klaviyo:

  1. Pricing and Packages: Drip offers tiered pricing based on the number of subscribers, with plans ranging from $19 to $299 per month. Klaviyo, on the other hand, follows a more flexible pricing structure based on the number of contacts, with plans starting from $20 and customized pricing available for larger businesses.

  2. Features and Automation: Drip provides a comprehensive set of features for email marketing, including automation workflows, behavioral tracking, and segmentation. Klaviyo offers similar features but with added functionality like event tracking, product recommendations, and SMS campaigns, making it suitable for e-commerce businesses.

  3. Integrations and Third-Party Apps: Drip integrates with popular e-commerce platforms such as Shopify, WooCommerce, and Magento, allowing seamless data exchange. Klaviyo also integrates with these platforms, but additionally offers integrations with Facebook Advertising, Google Analytics, and many other third-party apps for a wider range of marketing activities.

  4. Personalization and Dynamic Content: Drip allows businesses to personalize their email content and messaging based on customer behavior and preferences. Klaviyo takes personalization a step further by offering advanced segmentation options, dynamic content blocks, and personalized product recommendations, enabling businesses to create highly tailored experiences for their customers.

  5. Reporting and Analytics: Drip provides basic reporting on email open rates, click-through rates, and revenue generated. Klaviyo provides more detailed analytics, including conversion tracking, revenue attribution, and A/B testing, giving businesses better insights into the effectiveness of their email campaigns.

  6. Customer Support and Training: Drip offers email and chat support during business hours, along with a knowledge base and video tutorials for self-help. Klaviyo offers 24/7 email and chat support, along with comprehensive documentation, webinars, and personalized onboarding sessions, ensuring businesses have access to the necessary resources for successful email marketing.

In Summary, Drip and Klaviyo differ in terms of pricing structure, available features, integrations, personalization capabilities, reporting and analytics, and customer support offering.

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    What is Drip?

    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.

    What is Klaviyo?

    A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.

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    What companies use Drip?
    What companies use Klaviyo?
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    What tools integrate with Drip?
    What tools integrate with Klaviyo?

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    What are some alternatives to Drip and Klaviyo?
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    ConvertKit
    It is a powerful new email service provider that provides Infusionsoft like automation capabilities without the Infusionsoft price
    EngageBay
    It is a simple all-in-one Marketing, CRM, Sales & Service software for growing companies. It is an affordable Hubspot alternative.
    WordPress
    The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
    See all alternatives