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Craft

136
140
+ 1
29
Marketo

1.7K
367
+ 1
16
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Craft vs Marketo: What are the differences?

Key Differences Between Craft and Marketo

  1. Integration with third-party platforms: Craft provides a seamless integration with various third-party platforms like Shopify, WordPress, and Magento, allowing for easy data synchronization and transfer. On the other hand, Marketo focuses more on its own ecosystem, providing fewer integrations with external systems.

  2. User Interface and Ease of Use: Craft is known for its user-friendly interface and intuitive design, making it easier for users to navigate and utilize its features efficiently. Marketo, on the other hand, has a steeper learning curve and can be more complex to use for beginners.

  3. Target Audience: Craft is more suitable for small to medium-sized businesses looking for a simple yet effective marketing automation solution, whereas Marketo is often preferred by larger enterprises with more complex marketing needs and a higher volume of leads.

  4. Customization and Flexibility: Craft offers a high level of customization and flexibility, allowing users to tailor their marketing strategies to specific needs and preferences. Marketo, while robust, may have limitations in terms of customization options, particularly for more niche marketing tactics.

  5. Cost and Pricing Structure: Craft typically offers more budget-friendly pricing options, making it a more accessible choice for startups and growing businesses. In contrast, Marketo is known for its higher cost, often targeting larger enterprises with bigger marketing budgets.

  6. Lead Scoring and Nurturing Features: Craft provides comprehensive lead scoring and nurturing features that can help businesses identify and prioritize potential customers effectively. While Marketo also offers these features, Craft is often seen as more user-friendly and efficient in this aspect.

In Summary, Craft and Marketo differ in integrations, user interface, target audience, customization, pricing, and lead scoring capabilities, catering to the diverse needs of businesses of varying sizes and complexities.

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Pros of Craft
Pros of Marketo
  • 8
    Quick bespoke CMS
  • 7
    Easy to use CMS
  • 6
    Clean slate approach to templating
  • 2
    Has it's own StackExcange
  • 2
    Clean templating markup (twig)
  • 2
    Great support
  • 2
    Free licence available for single user account version
  • 10
    Salesforce.com integration
  • 6
    Complex automation

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What is Craft?

Craft is a content management system (CMS) that’s laser-focused on doing one thing really, really well: managing content.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

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What companies use Craft?
What companies use Marketo?
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What tools integrate with Craft?
What tools integrate with Marketo?

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Jul 2 2019 at 9:34PM

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What are some alternatives to Craft and Marketo?
WordPress
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
Drupal
Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.
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HubSpot
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