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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. Contentful vs MailChimp

Contentful vs MailChimp

OverviewDecisionsComparisonAlternatives

Overview

Mailchimp
Mailchimp
Stacks22.9K
Followers12.7K
Votes1.2K
Contentful
Contentful
Stacks838
Followers955
Votes70

Contentful vs MailChimp: What are the differences?

# Introduction
In this Markdown article, we will highlight the key differences between Contentful and MailChimp.

1. **Flexibility in Content Management**: Contentful is a headless CMS which offers more flexibility in managing content structures and delivering content across various platforms, while MailChimp primarily focuses on email marketing campaigns and has limited content management capabilities.

2. **Target Audience**: Contentful is more suited for developers and content creators who require advanced customization and flexibility in managing content, whereas MailChimp caters to marketers and businesses looking for an easy-to-use platform for email marketing.

3. **Integration Capabilities**: Contentful provides a robust API that allows seamless integration with other third-party tools and services, making it easier to create personalized user experiences, whereas MailChimp has limited integration options beyond its core functionality.

4. **Primary Functionality**: Contentful's main focus is on content management and delivery, enabling users to create, manage, and distribute content across various channels, while MailChimp's primary function is email marketing, encompassing creating, sending, and analyzing marketing campaigns.

5. **Pricing Structure**: Contentful follows a usage-based pricing model, where users pay based on the resources they consume, giving them more control over costs, while MailChimp offers tiered pricing plans based on the number of subscribers, potentially leading to higher costs as the subscriber list grows.

6. **Customization Options**: Contentful allows for extensive customization of content structures, workflows, and user permissions, providing a high level of control over the content management process, whereas MailChimp offers pre-designed templates and limited customization options for email campaigns.

In Summary, the key differences between Contentful and MailChimp lie in their flexibility in content management, target audience, integration capabilities, primary functionality, pricing structure, and customization options.

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Advice on Mailchimp, Contentful

Kamil
Kamil

Product Manager at Wooclap

Jul 17, 2020

Needs adviceonGoogle DocsGoogle DocsGatsbyGatsby

Hi StackSharers, your help is dearly needed as we're making a move to which we will commit for the next few years.

Problem: As our Marketing team gets growing needs to publish content fast and autonomously, we're trying to add a CMS to our stack.

Specs:

  • This CMS should have fairly advanced marketing features: either natively built, and/or be open source, so we can either find third parties' plugins suiting our needs or build our own plugins homebrew.

  • "Advanced marketing features" like these: Non-devs should be able to handle content autonomously, Should have a non-dev friendly interface, should allow creating a library of reusable components/modules, should show the preview before publishing, should have a calendar with all publications, should show the history/tracking, should allow collaborating (Google Docs like), should display characters limit optimized for SEO.

Solution: We're considering an SSG + Headless CMS combination. We're fairly confident for the SSG (Gatsby), but we're still uncertain which CMS we should choose.

122k views122k
Comments
Maxim
Maxim

Web developer

Apr 14, 2020

Needs adviceonSanitySanity

Hi Community, Would like to ask for advice from people familiar with those tools. We are a small self-funded startup and initial cost for us is very important at that stage. That's why we are leaning towards Sanity. The CMS will be used to power our website and flutter cross-platform mobile applications.

108k views108k
Comments

Detailed Comparison

Mailchimp
Mailchimp
Contentful
Contentful

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

With Contentful, you can bring your content anywhere using our APIs, completely customize your content structure all while using your preferred programming languages and frameworks.

Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
Platform agnostic headless CMS; GraphQL and REST APIs; Fast delivery with global CDNs; Images API; Language and framework agnostic; Extensible web interface; CI/CD-ready; Flexible data; App Marketplace integrations; App Framework for building your own; Scheduled publishing, teams, tasks & comments; Localization with fallbacks
Statistics
Stacks
22.9K
Stacks
838
Followers
12.7K
Followers
955
Votes
1.2K
Votes
70
Pros & Cons
Pros
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
Cons
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
Pros
  • 30
    API-based cms
  • 17
    Much better than WordPress
  • 11
    Simple and customizable
  • 5
    Images API
  • 3
    Free for small projects
Cons
  • 5
    No spell check
  • 5
    No repeater Field
  • 4
    No free plan
  • 3
    Slow dashboard
  • 2
    Limited content types
Integrations
Formstack
Formstack
Zendesk
Zendesk
Squarespace
Squarespace
Insightly
Insightly
Get Satisfaction
Get Satisfaction
Hipmob
Hipmob
Recurly
Recurly
ClickTale
ClickTale
HipChat
HipChat
Shopify
Shopify
Algolia
Algolia
imgix
imgix
Bitbucket
Bitbucket
Saleor
Saleor
Twilio
Twilio
Mailgun
Mailgun
Cloudinary
Cloudinary
GraphQL Playground
GraphQL Playground
commercetools
commercetools
Google Cloud Platform
Google Cloud Platform

What are some alternatives to Mailchimp, Contentful?

Sanity

Sanity

Sanity is a headless, real-time CMS where the editor is an open source React-based construction kit and the backend is a graph-oriented cloud datastore with a globally distributed CDN.

Tipe

Tipe

All your Apps have text and your developers don't want to manage it. Create and manage your text or assets with powerful editing tools and access it from anywhere with a GraphQL or REST API.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

prismic.io

prismic.io

Prismic is a Content Management System, a tool for editing online content, also known as a headless CMS, an API CMS, a content platform, a disruptive content-as-a-service digital experience.

Cockpit

Cockpit

An API-driven CMS without forcing you to make compromises in how you implement your site. The CMS for developers. Manage content like collections, regions, forms and galleries which you can reuse anywhere on your website.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GraphCMS

GraphCMS

GraphCMS is a GraphQL Based Headless Content Management System. It lets you build a hosted GraphQL backend for your applications and gives you all the tools you need to manage your content.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

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