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Chartbeat vs Google Analytics: What are the differences?
Developers describe Chartbeat as "Real-time site data for front-line action takers". Chartbeat provides realtime analytics to Websites and blogs, and shows visitors, load times, and referring sites on a minute-by-minute basis. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Chartbeat belongs to "Realtime Analytics" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".
Some of the features offered by Chartbeat are:
- Historical Engagement Series
- Historical Engagement Stats
- Historical Social Series
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Chartbeat is used by Starbucks, Accenture, and Foursquare. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to Chartbeat, which is listed in 215 company stacks and 3 developer stacks.
Pros of Chartbeat
Pros of Google Analytics
- Free1.5K
- Easy setup926
- Data visualization890
- Real-time stats698
- Comprehensive feature set405
- Goals tracking181
- Powerful funnel conversion reporting154
- Customizable reports138
- Custom events try83
- Elastic api53
- Updated regulary14
- Interactive Documentation8
- Google play3
- Industry Standard2
- Advanced ecommerce2
- Walkman music video playlist2
- Medium / Channel data split1
- Financial Management Challenges -2015h1
- Lifesaver1
- Easy to integrate1
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Cons of Chartbeat
Cons of Google Analytics
- Confusing UX/UI10
- Super complex7
- Very hard to build out funnels6
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2
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What is Chartbeat?
What is Google Analytics?
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