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App Annie vs Google Analytics: What are the differences?
App Annie: The leader in app store analytics, app rankings, and market intelligence. Annie takes care of all the Math Behind The App Stores keeping you up-to-date with your own app's metrics and the latest app store trends. Annie provides three fabulous products for her fans: Analytics, Store Stats, Intelligence; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
App Annie and Google Analytics are primarily classified as "Mobile App Store Optimization" and "General Analytics" tools respectively.
Some of the features offered by App Annie are:
- APP ANNIE ANALYTICS - A free web-service that automatically retrieves, visualizes and stores your app's download, revenue, ranking and review data.
- APP ANNIE STORE STATS - The most comprehensive free app store database on the Internet today. It provides you with detailed ranking charts, historical data, Featured placements and international app store matrices.
- APP ANNIE INTELLIGENCE - Our premium product - it allows our advanced customers to access the most accurate market intelligence data available for app stores today.
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas App Annie is used by Dropbox, Google, and Yahoo!. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to App Annie, which is listed in 14 company stacks and 6 developer stacks.
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Learn MorePros of App Annie
Pros of Google Analytics
Pros of App Annie
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Pros of Google Analytics
- Free1.5K
- Easy setup925
- Data visualization889
- Real-time stats697
- Comprehensive feature set404
- Goals tracking180
- Powerful funnel conversion reporting154
- Customizable reports137
- Custom events try83
- Elastic api53
- Updated regulary13
- Interactive Documentation8
- Google play3
- Advanced ecommerce2
- Industry Standard2
- Walkman music video playlist2
- Medium / Channel data split1
- Financial Management Challenges -2015h1
- Lifesaver1
- Easy to integrate1
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Cons of App Annie
Cons of Google Analytics
Cons of App Annie
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Cons of Google Analytics
- Confusing UX/UI10
- Super complex7
- Very hard to build out funnels6
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2
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What is App Annie?
Annie takes care of all the Math Behind The App Stores keeping you up-to-date with your own app's metrics and the latest app store trends. Annie provides three fabulous products for her fans: Analytics, Store Stats, Intelligence.
What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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What companies use App Annie?
What companies use Google Analytics?
What companies use App Annie?
What companies use Google Analytics?
See which teams inside your own company are using App Annie or Google Analytics.
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What tools integrate with App Annie?
What tools integrate with Google Analytics?
What tools integrate with App Annie?
What tools integrate with Google Analytics?
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What are some alternatives to App Annie and Google Analytics?
Sensor Tower
Sensor Tower is an app analytics platform focused on helping companies with mobile apps understand and improve their organic user acquisition, analyze their app’s performance, keep up to date with competitors and manage reviews. Over 20,000 mobile companies & developers use Sensor Tower to improve their downloads on iOS (iPhone, iPad and iPod) and Android.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
appFigures
App store intelligence for app developers, marketers, and other spectators. Sales and download tracking, ad analytics, app store reviews, app store ranks and top charts, and more.
Mobile Action
Mobile Action helps mobile marketing teams, developers and founders manage the app store optimization and ad campaigns of their mobile apps in an all-in-one mobile marketing platform. Mobile Action offers insights into app store optimization for clients to better position themselves in the app stores and garner the highest organic downloads that have the biggest impact on retention.
SimilarWeb
It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.