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Amplitude vs Woopra: What are the differences?
Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Woopra is detailed as "Real-time customer analytics that delivers a comprehensive view of the customer to help you create better experiences". Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
Amplitude belongs to "Mobile Analytics" category of the tech stack, while Woopra can be primarily classified under "Customer Analytics".
Some of the features offered by Amplitude are:
- Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
- Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
- Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.
On the other hand, Woopra provides the following key features:
- Customer Profiles
- Real-time Platform
- Customizable Analytics
"Great for product managers" is the top reason why over 5 developers like Amplitude, while over 10 developers mention "Real-time analytics" as the leading cause for choosing Woopra.
StackShare, Coursera, and Rainist are some of the popular companies that use Amplitude, whereas Woopra is used by StackShare, Movielala, and White Rabbit Express. Amplitude has a broader approval, being mentioned in 111 company stacks & 19 developers stacks; compared to Woopra, which is listed in 63 company stacks and 6 developer stacks.
Pros of Amplitude
- Great for product managers11
- Easy setup8
- Efficient analysis6
- Behavioral cohorts2
- Event streams for individual users2
- Chart edits get their own URLs2
- Free for up to 10M user actions per month2
- Fast1
- Great UI1
- Engagement Matrix is super helpful1
Pros of Woopra
- Real-time analytics11
- Customer Profiles7
- Great 3rd integration6
- Great UI5
- Automations3
- Great custom events3
- Cohort Segmentation3
- Geolocation3
- Person-based Analytics2
- Customizable Reports2
- Great support2
- Great profiles2
- See user events in one stream1
- Easy setup1
- Real-time1
- API and multiple libraries in different languages1
- Extremely easy1
- Free1
- Data visualization1
- Cheap1
- Customizable Dashboard1
- SendGrid integration for opens/clicks1
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Cons of Amplitude
- Super expensive once you're past the free plan4
Cons of Woopra
- Expensive once you hit healthy traffic1
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What is Amplitude?
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