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Marketo vs Salesforce Marketing Cloud: What are the differences?

Introduction:

Marketo and Salesforce Marketing Cloud are two popular marketing automation platforms that help businesses streamline their marketing processes and drive better customer engagement. While both platforms offer a wide range of features, they also have key differences that set them apart.

1. Data Management and Integration: Marketo is known for its robust data management capabilities, allowing users to easily integrate with various data sources and systems. On the other hand, Salesforce Marketing Cloud offers seamless integration with Salesforce CRM, making it a preferred choice for businesses already using Salesforce for their sales operations.

2. Personalization and Targeting: Salesforce Marketing Cloud provides more advanced personalization capabilities, allowing marketers to create highly targeted and personalized campaigns based on customer behavior and preferences. In comparison, Marketo offers standard personalization features that may not be as advanced as those in Salesforce Marketing Cloud.

3. Scalability and Flexibility: Salesforce Marketing Cloud is highly scalable and can easily handle large volumes of data and complex marketing campaigns. Marketo, while also scalable, may require more customization to meet the specific needs of larger enterprises or complex marketing strategies.

4. Reporting and Analytics: Salesforce Marketing Cloud provides robust reporting and analytics features, allowing users to track campaign performance, ROI, and customer engagement metrics in real-time. Marketo, while also offering reporting capabilities, may not be as comprehensive as those in Salesforce Marketing Cloud.

5. Pricing and Licensing Models: Marketo offers more flexible pricing and licensing models, catering to businesses of all sizes. In contrast, Salesforce Marketing Cloud's pricing is generally higher and may be more suitable for larger enterprises with larger marketing budgets.

6. User Interface and Ease of Use: Marketo is known for its user-friendly interface and ease of use, making it a popular choice for marketers with varying levels of technical expertise. Salesforce Marketing Cloud, while powerful, may have a steeper learning curve due to its more complex features and functionality.

In Summary, Marketo and Salesforce Marketing Cloud differ in terms of data management, personalization, scalability, reporting, pricing, and user interface, catering to different business needs and preferences.

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    What is Marketo?

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

    What is Salesforce Marketing Cloud?

    Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

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    What companies use Marketo?
    What companies use Salesforce Marketing Cloud?
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    What tools integrate with Marketo?
    What tools integrate with Salesforce Marketing Cloud?

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    Jul 2 2019 at 9:34PM

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