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Iterable vs Sailthru: What are the differences?
Iterable: We Empower Growth Marketers. Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support; Sailthru: The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
Iterable can be classified as a tool in the "Email Marketing" category, while Sailthru is grouped under "Marketing Automation".
Some of the features offered by Iterable are:
- Triggered, blast and drip campaign emails
- Mobile push notifications
- SMS
On the other hand, Sailthru provides the following key features:
- Analyze behavior, interests, and preferences.
- Generate unique data profiles.
- Automatically personalize every communication, in real time.
Pros of Iterable
- Segment integration6
- Powerful4
- Send the right message, at right time, to right device3
- Easy to Optimize2