VWO vs Google Optimize: What are the differences?
VWO: Optimization Platform helps you to continuously improve your KPIs. Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal; Google Optimize: An online split-testing tool from Google. It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
VWO and Google Optimize can be categorized as "A/B Testing Analytics" tools.
Some of the features offered by VWO are:
- A/B Testing
- Multivariate Testing
- Split URL Testing
On the other hand, Google Optimize provides the following key features:
- Built on Google Analytics
- Advanced statistical modeling
- Sophisticated targeting tools