Visual Website Optimizer vs Google Optimize: What are the differences?
Visual Website Optimizer: A/B Testing with In-Built Heatmaps. Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales; Google Optimize: An online split-testing tool from Google. It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
Visual Website Optimizer and Google Optimize can be primarily classified as "A/B Testing Analytics" tools.
Some of the features offered by Visual Website Optimizer are:
- A/B testing
- Multivariate testing
- Geo and Behavioral targeting
On the other hand, Google Optimize provides the following key features:
- Built on Google Analytics
- Advanced statistical modeling
- Sophisticated targeting tools