Google Analytics vs Looker

Overview

Google Analytics

Stacks128.5K

Followers50.7K

Votes5.1K

Looker

Stacks632

Followers656

Votes9

Google Analytics vs Looker: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Looker? Pioneering the next generation of BI, data discovery & data analytics. We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.

Google Analytics belongs to "General Analytics" category of the tech stack, while Looker can be primarily classified under "Business Intelligence".

Some of the features offered by Google Analytics are:

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Looker provides the following key features:

Zero-lag access to data
No limits
Personalized setup and support

"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Real time in app customer chat support" was stated as the key factor in picking Looker.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Looker is used by DigitalOcean, 9GAG, and CircleCI. Google Analytics has a broader approval, being mentioned in 15338 company stacks & 2440 developers stacks; compared to Looker, which is listed in 71 company stacks and 7 developer stacks.

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CLI (Node.js)

Manual

Advice on Google Analytics, Looker

Vojtech

Head of Data at Mews

Nov 24, 2019

Decided

Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.

And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.

Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.

353k views353k

Comments

Wei

CTO at Flux Work

Jan 8, 2020

Decided

Very easy-to-use UI. Good way to make data available inside the company for analysis.

Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.

Can be embedded into product to provide reporting functions.

Support team are helpful.

The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.

230k views230k

Comments

Detailed Comparison

Google Analytics	Looker
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.	We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.
Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.	Zero-lag access to data;No limits;Personalized setup and support;No uploading, warehousing, or indexing;Deploy anywhere;Works in any browser, anywhere;Personalized access points
Statistics
Stacks 128.5K	Stacks 632
Followers 50.7K	Followers 656
Votes 5.1K	Votes 9
Pros & Cons
Pros 1483 Free 927 Easy setup 891 Data visualization 698 Real-time stats 406 Comprehensive feature set Cons 11 Confusing UX/UI 8 Super complex 6 Very hard to build out funnels 4 Poor web performance metrics 3 Very easy to confuse the user of the analytics	Pros 4 GitHub integration 4 Real time in app customer chat support 1 Reduces the barrier of entry to utilizing data Cons 3 Price
Integrations
Mad Mimi Hipmob Visual Website Optimizer Squarespace ClickTale CloudFlare Segment Optimizely FreshDesk SnapEngage	No integrations available

What are some alternatives to Google Analytics, Looker?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Metabase

It is an easy way to generate charts and dashboards, ask simple ad hoc queries without using SQL, and see detailed information about rows in your Database. You can set it up in under 5 minutes, and then give yourself and others a place to ask simple questions and understand the data your application is generating.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Superset

Superset's main goal is to make it easy to slice, dice and visualize data. It empowers users to perform analytics at the speed of thought.

Cube

Cube: the universal semantic layer that makes it easy to connect BI silos, embed analytics, and power your data apps and AI with context.

Power BI

It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Mode

Created by analysts, for analysts, Mode is a SQL-based analytics tool that connects directly to your database. Mode is designed to alleviate the bottlenecks in today's analytical workflow and drive collaboration around data projects.

Google Datastudio

It lets you create reports and data visualizations. Data Sources are reusable components that connect a report to your data, such as Google Analytics, Google Sheets, Google AdWords and so forth. You can unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions.

AskNed

AskNed is an analytics platform where enterprise users can get answers from their data by simply typing questions in plain English.

Related Comparisons

Some of the features offered by Google Analytics are:

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Looker provides the following key features:

Zero-lag access to data
No limits
Personalized setup and support

"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Real time in app customer chat support" was stated as the key factor in picking Looker.

Google Analytics vs Looker