Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. | Get a closer look at all your business data at the same time so you can gain actionable insight into sales, marketing, customer engagement and more. |
Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance. | Track all of your important business data in one place at the same time. Graphs and charts analyze changes in revenue, performance, website traffic, customer activity and more, and match these against your business goals.;Automatically segment your audiences, products, customer feedback and other important categories related to your business.;Set indicators to monitor the status of your business goals throughout the quarter. Goal indicators alert you when you’re on target, off pace and when something needs more attention to keep you on track, minimizing potential risks and surprises.;Easily understand correlations between key business metrics: Does more effort and cost drive higher value deals? Which marketing lead sources have the highest ROI and conversion?;Measure activity at every stage of the sales funnel to identify which actions were taken, when they were taken and how many people took those actions. Compare these changes against previous weeks and set goals to evaluate the effectiveness of your campaign over a specific period of time.;Display multiple sets of related data for easy comparison. Using this information, you can identify differentiators and opportunities, and eliminate variables in your decision-making process. |
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