Facebook Pixel vs Google Tag Manager

Facebook Pixel

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Google Tag Manager

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Facebook Pixel vs Google Tag Manager: What are the differences?

Facebook Pixel: A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads; Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Facebook Pixel belongs to "General Analytics" category of the tech stack, while Google Tag Manager can be primarily classified under "Analytics Integrator".

According to the StackShare community, Google Tag Manager has a broader approval, being mentioned in 543 company stacks & 203 developers stacks; compared to Facebook Pixel, which is listed in 24 company stacks and 8 developer stacks.

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What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
What companies use Facebook Pixel?
What companies use Google Tag Manager?

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What tools integrate with Facebook Pixel?
What tools integrate with Google Tag Manager?

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What are some alternatives to Facebook Pixel and Google Tag Manager?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
JavaScript
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
Matomo
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
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