Need advice about which tool to choose?Ask the StackShare community!
Amazon Pinpoint vs Google Analytics: What are the differences?
What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Amazon Pinpoint belongs to "Mobile Push Messaging" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.
Pros of Amazon Pinpoint
- Transactional Messages13
Pros of Google Analytics
- Free1.5K
- Easy setup923
- Data visualization888
- Real-time stats696
- Comprehensive feature set402
- Goals tracking180
- Powerful funnel conversion reporting154
- Customizable reports137
- Custom events try83
- Elastic api53
- Updated regulary13
- Interactive Documentation8
- Google play3
- Advanced ecommerce2
- Industry Standard2
- Walkman music video playlist2
- Medium / Channel data split1
- Financial Management Challenges -2015h1
- Lifesaver1
- Easy to integrate1
Sign up to add or upvote prosMake informed product decisions
Cons of Amazon Pinpoint
Cons of Google Analytics
- Confusing UX/UI9
- Super complex6
- Very hard to build out funnels5
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2