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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. ActiveCampaign vs Pipedrive

ActiveCampaign vs Pipedrive

OverviewComparisonAlternatives

Overview

ActiveCampaign
ActiveCampaign
Stacks228
Followers196
Votes1
Pipedrive
Pipedrive
Stacks363
Followers251
Votes31

ActiveCampaign vs Pipedrive: What are the differences?

Introduction

In this article, we will compare ActiveCampaign and Pipedrive, two popular customer relationship management (CRM) platforms. Both tools offer various features to help businesses manage their leads, sales, and customer interactions. However, there are key differences between the two that can greatly impact a company's choice of CRM platform. Let's explore these differences in detail.

  1. Pricing Model: ActiveCampaign and Pipedrive follow different pricing models. ActiveCampaign's pricing is based on the number of contacts in your database, while Pipedrive offers a per-user pricing structure. This means that with Pipedrive, you can add as many contacts as you want without affecting the overall cost, whereas ActiveCampaign's pricing increases as your contact list grows.

  2. Automation Capabilities: ActiveCampaign is known for its robust automation capabilities. It offers a wide range of marketing automation features, allowing users to create complex automations based on various triggers and conditions. On the other hand, Pipedrive focuses more on sales pipeline management and lacks some of the advanced automation features provided by ActiveCampaign.

  3. Email Marketing: ActiveCampaign has a strong emphasis on email marketing. It provides a built-in email marketing tool that allows users to create and send personalized email campaigns to their contacts. Pipedrive, on the other hand, does not offer native email marketing capabilities. However, it does integrate with popular email marketing services, allowing users to send emails through third-party tools.

  4. Lead Generation: ActiveCampaign provides lead generation tools such as forms and landing page builders, making it easy to capture leads directly into the CRM system. Pipedrive does not have built-in lead generation tools, so businesses using Pipedrive may need to rely on other software or methods to capture leads.

  5. Integrations: Both ActiveCampaign and Pipedrive offer integrations with various third-party applications. However, ActiveCampaign has a larger number of integrations available, including popular tools like WordPress, Shopify, and Salesforce. Pipedrive also has a decent range of integrations but may have limited options compared to ActiveCampaign.

  6. User Interface: ActiveCampaign and Pipedrive have different user interfaces, each with its own strengths. ActiveCampaign offers a visually appealing and user-friendly interface, making it easy for users to navigate and find the desired features. Pipedrive, on the other hand, focuses on simplicity and provides a clean layout that prioritizes sales pipeline management.

In summary, ActiveCampaign and Pipedrive differ in their pricing models, automation capabilities, email marketing features, lead generation tools, integrations, and user interfaces. These differences make each CRM platform suitable for specific business needs.

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Detailed Comparison

ActiveCampaign
ActiveCampaign
Pipedrive
Pipedrive

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Pipeline tool for active dealmakers. Get super-organized. Close deals in less time. Built by active salespeople and serious web app developers.

Contact management;Drag and Drop email designer;Conversations;Marketing Automation;Detailed Campaign Reporting;Social Media Integrations, and many 3rd party integrations;CRM;Email Marketing;Facebook Audience Integration;SMS Marketing;Webhooks;Campaigns;Segments;Deliverability
See all deals in a visual sales pipeline;Organize contacts and follow up every lead;Sales forecasting for avoiding nasty surprises;Set up in under 2 minutes, no training required;Work anywhere with our iOS and Android apps
Statistics
Stacks
228
Stacks
363
Followers
196
Followers
251
Votes
1
Votes
31
Pros & Cons
Pros
  • 1
    Support
  • 0
    Advanced flow builder
Pros
  • 11
    Sales Pipeline
  • 5
    Great Dashboards
  • 4
    Simple data import & export
  • 4
    Google Apps Integration
  • 3
    Mail Chimp Integration
Integrations
Dropbox
Dropbox
WordPress
WordPress
Zapier
Zapier
Shopify
Shopify
Salesforce Sales Cloud
Salesforce Sales Cloud
Zendesk
Zendesk
G Suite
G Suite
Zoho CRM
Zoho CRM
Aviary
Aviary
Unbounce
Unbounce
No integrations available

What are some alternatives to ActiveCampaign, Pipedrive?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Salesforce Sales Cloud

Salesforce Sales Cloud

The Sales Cloud puts everything you need at your fingertips—available anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it's easy.

Streak

Streak

Streak lets you keep track of all your deals right from your inbox. We let you group emails from the same customer together into one view and push that customer through your pipeline.

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

OnePageCRM

OnePageCRM

OnePageCRM is the 1st action-focused sales CRM. It helps small and medium-sized businesses take control of their sales, focus on what needs to be done next, follow up with every lead, and close more deals, one sales action at a time.

Highrise

Highrise

Highrise CRM helps you manage your contacts, keep track of who said what when, schedule follow-ups, set reminders, and convert leads into done deals.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Close.io

Close.io

Close allows startups to close more deals and make more sales. Salespeople can spend more time communicating with their customers and less time on data entry because all activities are automatically tracked.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

Odoo

Odoo

It is a business management software including CRM, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management.

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