Shopify vs Strikingly: What are the differences?
Introduction
Shopify and Strikingly are both popular website builders that allow users to create and customize their online stores. While they share similarities in terms of providing user-friendly interfaces and a wide range of templates, there are several key differences between the two platforms that set them apart.
-
E-commerce functionality:
Shopify is primarily focused on providing e-commerce functionality, making it an excellent choice for businesses that want to sell products online. It offers robust features such as inventory management, secure payment gateways, and shipping integration. On the other hand, Strikingly is more geared towards creating simple and visually appealing websites, with limited e-commerce functionalities.
-
Template customization:
Shopify provides a wide range of professional themes that can be customized using HTML, CSS, and Liquid. It offers more flexibility in terms of design customization, allowing users to modify their online store's appearance to a greater extent. Strikingly, on the other hand, offers limited template customization options compared to Shopify, restricting users to certain design elements and layouts.
-
App integrations:
Shopify has a vast ecosystem of third-party apps and integrations that can enhance and extend the platform's functionality. Users can integrate various apps for accounting, marketing, customer support, and more. Strikingly, while it does offer some app integrations, has a more limited selection compared to Shopify.
-
Price and scalability:
Shopify's pricing starts at $29 per month for its basic plan, while Strikingly offers a free plan and pricing options ranging from $8 to $49 per month. Additionally, Shopify is known to handle larger product catalogs and higher-traffic online stores more efficiently, making it a better choice for businesses with significant scalability needs. Strikingly is better suited for smaller businesses or individuals who require a simple and affordable online presence.
-
Search engine optimization (SEO):
Shopify provides a comprehensive set of SEO tools and features, allowing users to optimize their online stores for better search engine rankings. It offers options for editing meta tags, URLs, customizing headings, and implementing redirects, among other SEO practices. While Strikingly does have some SEO capabilities, it lacks the depth and flexibility provided by Shopify.
-
Customer support and community:
Shopify offers 24/7 customer support through multiple channels, including live chat, phone, and email. It also has an active community forum where users can seek help, share knowledge, and exchange ideas. Strikingly provides customer support, but its options are more limited compared to Shopify. It doesn't have a dedicated community or forum where users can engage and connect with each other.
In summary, Shopify is a robust e-commerce platform with extensive customization options, app integrations, and scalability, making it an ideal choice for businesses focused on online selling. Strikingly, on the other hand, is a simpler website builder that offers limited e-commerce functionalities and targets smaller businesses or individuals seeking an easy-to-use and affordable online presence.
