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Objectiv

3
6
+ 1
0
Snowplow

127
171
+ 1
35
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Objectiv vs Snowplow: What are the differences?

What is Objectiv? Open-source product analytics infrastructure. It is an open-source product analytics infrastructure. It's built around a generic but strict event taxonomy, open/common data- and infra tools (currently PG, Snowplow, working on Bigquery with more to come), and the analyses are done using our Pandas-like, SQL speaking modeling library.

What is Snowplow? The enterprise-grade event data collection platform. Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.

Objectiv and Snowplow belong to "Custom Analytics" category of the tech stack.

Some of the features offered by Objectiv are:

  • Collect rich, validated user behavior data with a generic event structure
  • Feed it directly into your data warehouse without cleaning & transformation
  • Take & run pre-built models off the shelf to speed up data projects

On the other hand, Snowplow provides the following key features:

  • Track rich events from your websites, mobile apps, server-side systems, third party systems and any type of connected device, so that you have a record of what happened, when, and to whom
  • Load your data into your data warehouse of choice to power sophisticated analytics
  • Process your data including validating, enriching and modeling it

Snowplow is an open source tool with 6.09K GitHub stars and 1.2K GitHub forks. Here's a link to Snowplow's open source repository on GitHub.

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Pros of Objectiv
Pros of Snowplow
    Be the first to leave a pro
    • 7
      Can track any type of digital event
    • 5
      First-party tracking
    • 5
      Data quality
    • 4
      Real-time streams
    • 4
      Completely open source
    • 4
      Redshift integration
    • 3
      Snowflake integration
    • 3
      BigQuery integration

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    What is Objectiv?

    Open-source product analytics infrastructure with a generic event taxonomy, so models built on one company's data set can be deployed and run on another.

    What is Snowplow?

    Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.

    Need advice about which tool to choose?Ask the StackShare community!

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      What are some alternatives to Objectiv and Snowplow?
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